I make one promise:
Who I Can Help:
Service-based Businesses, Medical Practices, Construction Firms, Retail.
Who Is Not a Good Fit:
Private Equity, Decision-by-Committee companies, Short-term thinkers.
What I Do For Clients:
Develop strategy and execute a growth plan.
Strategy is predicated on one rule: Identity drives all behavior. We make decisions based on who we believe ourselves to be in the world. That is as true for the products we choose to buy as the companies for whom we choose to work.
We identify your customers’ progress through a 4-step decision-making model that works as well for recruiting employees as it does for attracting new customers.
We chart the life events that drive your potential employees and customers into the market for what you do based on their identity. Then we map out a story strategy to take advantage of their journey at each stage.
My team writes compelling stories, produces content, and creates relevant messages that are consistent with your customers’ natural journey and we deploy those messages through each stage of their path. Then we use systems and tools to track progress from before they know about you to becoming a repeat customer.
I’ve spent millions of advertiser dollars creating content and running ads on Facebook, Instagram, YouTube, Google, Radio, Television, OTT, Cable, Sponsorship marketing, you name it. Media falls into one of two categories: Connection or Conversion. And message strategy falls into one of two categories: Relational or Transactional. While most business owners focus on trying to figure out “which media works”, my clients focus more on HOW to use media and when to employ each. When we map your customer’s journey and build strategy based on this axis, magical things begin to happen and growth becomes exponential.
Success Stories:
Our team has helped launch 2 national brands, and we currently work with small and medium sized organizations in many different US markets.