Accepting New Clients: Yes
Client Size Range: 1 to 100 employees
When every sale counts!
“Do what you can, with what you have, where you are.” – Theodore Roosevelt
“I love helping owners of small businesses make their little ad budget much more powerful.” – Adam Deatherage
Who I Can Help:
- $2 Million to $25 Million companies that want to compete with the big guys and win.
- Owners who know that every sale counts to make the week, the month, the year and every sale lost really hurts.
If you find yourself wanting to grow faster than the growth rate of your area, you’re gonna have to take someone’s business, and to do that, you need me.
My superpower is making television ads out of nothing, out of simple words and props.
I believe in this quote from Teddy Roosevelt “Do what you can, with what you have, where you are.”
I’ve been the host and producer of my own Home Improvement TV show since 2004.
Some of the clients I’ve helped grow
- decorating
- landscaping
- HVAC
- foundation repair
- flooring
- windows
- doors
- Even chimney cleaning.
I know I can help you with your home service business in any competitive environment.
Who Is Not a Good Fit:
Sorry, no marketing directors. I work exclusively with the sole decision maker.
If you are more interested in saving money than making money, you’re not a good fit either.
For the last type who doesn’t fit, I’ll tell you a story:
Every business owner hates to see a D- analyzer type customer.
They debate every cent on the invoice and every screw in the installation even though you’re an expert.
You much prefer an A+ customer who trusts you to do it all perfectly, which you do.
So why are you treating your advertising person like a D- customer?
Why are you micromanaging everything they do?
D- customers are not a good fit,
A+ customers are.
Don’t Hire Me If You:
…are looking to have another employee.
…don’t think people watch TV anymore.
…want me to work with your marketing director and not you, the sole decision maker.
…want to get bigger but don’t want to pay the tied-to-growth fee increase.
…are trying to save money rather than make money.
Yes, it is true you can save money using a Wizard Of Ads partner to begin with, but making our clients much more money is our forte.
What I Do For Clients: Video Production
Capture your stories on videos in your home town.
I help you “do the best with what you have right now.”
Theodore Roosevelt said that and I love it.
I come to your location to shoot your tv commercials.
That way you don’t have to waste time traveling and we get to work in your home environment and we will do the best with what we can at your home office, pulling together well thought out, simple props for just a few hundred dollars.
I’ll focus on what you can achieve with the resources you already have, rather than believing you can’t compete with a low budget.
Wizard of Ads Cost Model
•I’ll produce all your TV spots in 2 shoots/yr of 2 days each shoot.
•I’ll also schedule an extra day each shoot to capture additional video content for use on social media, website, PPC ads, texts to clients, etc…
•I’ll train your staff how to acquire additional video throughout the year.
•I’ll be in every Wizard of Ads team meeting to maximize the messaging and strategy into video gold year round.
•All travel costs covered by me.$10K upfront and $4k/mo.
•The $4K/mo is subject to the same % growth as your annual gross revenue
Normal TV Production Cost Model
I produce, shoot and edit 9-12 spots/yr – $6000/spot (includes my travel costs)
Can shoot up to 4 spots per day.
Note: There are still thousands upon thousands of people in your market that are still watching TV.
The cost per person is a formidable advantage against the cost of any digital medium when comparing the cost per click versus the cost per viewer.My experience has proven that mass media delivers significantly more consistent patrons than any social media or digital app.
Targeting on social media can be a benefit only if you’re willing to pay extravagantly more, or if you have a tiny audience like ketamine treatments for teenage girls.
We don’t need to wait for perfect conditions to take action.
Success Stories:
Yep I’ve got plenty of ’em. I believe that every business is different, and what might be successful for one business usually won’t be for another.
I don’t feel right using my friend’s success as a tool for prospecting or as a promise that I can do the same for you.
Let’s focus on your success because comparison is the killer of happiness.
Miscellaneous Notes:
I believe if I come to your market, I will be able to capture much more market than if you came to my home studio.
It has its cost too, as my fee includes travel for 1 or 2 days so that I can experience your business inside and out.
I can smell the air, see the culture and interact with your clients, even go on a service run to see how things are done.
This glimpse through your window as a wizard allows me to see so much more.
It’s what I use at my home office to finish the masterpiece of communicating the story of your business in your true native style.
