Message is King
Who I Can Help:
I help businesses that are already successful, but know they’ve only just cracked the surface of what is possible. Certainly they sell a product or service they’re passionate about and have a superior level of management and commitment, but they still feel something is missing. Nine times out of ten it’s their marketing. I help business owners who recognize they cannot adequately express the right message people need to hear in order to significantly move the needle. I create ad campaigns that accelerate the growth of the business, and smack that needle right off its dial and across the room.
Who Is Not a Good Fit:
Businesses that make decisions by “the committee” are typically great at taxiing down the runway, but ultimately never have the courage to leave the ground. Whenever multiple decision makers are involved who need to reach a consensus and think everything to death, the message and overall strategy is effectively watered down to the point where it resembles every other boring and predictable ad campaign. There are always people affiliated with the company whose feedback is naturally considered, but there HAS to be a single person who ultimately calls the shots and is willing to take big chances. Companies hire Wizard of Ads partners to create memorable, powerhouse campaigns designed to take your business to the next (what? did you hear the word “level”, well we’re not doin’ it!) We’re going straight to the penthouse baby.
What I Do For Clients:
It’s hard to read the label when you’re inside the bottle, and that’s exactly where most business owners live. They are so knowledgeable and thoroughly immersed in the minutiae of their company that when they try to do their own advertising they end up communicating information that is important to them instead of what is most important to the customer. They simply know too much, and their best messages have never been unearthed and presented persuasively.
I’m the trained eye outside the bottle that can identify the core of what really matters to your customers and what truly distinguishes your business from its competitors. My specialty is developing the right marketing campaign and overall strategy to accelerate the growth of your business and sustain it over the long term.