Carmyn Wilson

Who I Can Help:

So, you want to be a household name?

You want to be admired. You want to be known.

You want to be the first name on your customer’s mind when they’re ready to buy.

Look, I can’t make you a household name.

But my Wizard of Ads Partners can. Creating household names is their specialty.

My magic is limited to the confines of the internet — the search bars, the Alexas, the AI agents — the places where your customers go to search your household name.

My Speciality is Harnessing Your Brand Equity

I can help you show up better and more frequently in Google and AI searches when folks are looking for you.

I can help you capture more leads that already love you.

I can help you capture more leads that just met you.

When you become a household name, I bridle your brand equity so you can fly to the sun.

Generic Advertising Is Expensive

If you advertise online, chances are you know it costs a small fortune to bid on generic, unbranded searches like “plumber near me.”

It’s expensive because you’ve got competition. Anyone with a plunger in hand is competing for that search. When you’re paying for unbranded, you’re renting your relevancy. You’re paying for introductions to people searching for something generic. You’re competing to be the “best of the generic.”

You’re also beholden to market conditions — bidding on generic is becoming more and more expensive. According to LocaliQ’s 2025 Google Ads Benchmarks report, Cost per lead on Google Ads continues to increase year-over-year. It’s exhausting!

People Wanna Buy from Folks They Know

Being a household name means you win more games. Your customers search for you rather than searching generic. Their clicks are less expensive (there’s less competition) and these clicks are much more likely to convert into customers.

They’ve been primed. They recognize your name when they see it. Worldwide, across industries, an average of 84% of purchases are made based on a priming bias. People wanna buy from folks they know.

That’s Why Branded Advertising Is So Powerful

But when bidding on branded keywords like your brand name, your mileage will vary.

For branded keywords to work, you’ve gotta have people searching your name. You’ve got to have an excellent business supported with cohesive mass media campaigns. For branded keywords to have maximum impact, you’ve got to have already done the brand building so folks know and search your name.

So, who can I help?

I can help established businesses looking to tap into their brand equity via digital advertising and their website.

I can help household names become less dependent on unbranded searches through strategic changes to their digital presence.

And, if you’re not yet a household name, I can help assemble a team of marketing experts to change that.

Who Is Not a Good Fit:

If you fall into one of these categories, we’re not a good fit:

• The Oatmeal Merchant: Some things are meant to be sterile, but brand identity ain’t one of them. If you’re not willing to stand ten toes down on who you and your company are, we won’t work.
• The HOA Board: For us to row in the same direction, we need . . . direction. If every decision goes to committee, it’s difficult to know where to put our paddles.
• The Faucet Fiend: If you see “marketing” as something you can turn off or on to throttle leads, we likely won’t work. I play steady, long-term growth.
• The Absentee Landlord:. If you’re not personally invested in your business beyond your balance sheet, we’re incompatible. There’s little magic in passionless pursuit, and that’s no fun!

What I Do For Clients:

I Forge Fresh Internet

In an internet saturated with AI garbo, genuine human touch will always win. I build websites that sound and look like your brand.

I Reduce Website Friction for Humans and Bots

Your words should be unapologetically human. Your technical infrastructure should speak fluent robot.

A great website is easy to navigate for both carbon- and non-carbon-based life forms. It’s  accessible across devices, readable by screen readers, with SEO and AIO baked in — so the bots bring you more humans.

I make steady improvements of existing web infrastructure so your site is easier to use for your customers and easier to find by AI or search.

I’m a Digital Swiss Army Knife

Your business runs on systems that probably don’t talk to each other as well as they should: your website, your CRM (Service Titan, Keap, Salesforce), Google’s entire suite (Analytics, Search Console, Tag Manager), and maybe some Zapier integrations holding it together.

I calm angsty systems and get them holding hands in a circle, with data flowing smoothly. All so your team can focus on what they do best – serving customers.