Website: www.fishtraveleat.com
Accepting New Clients: Yes
Client Size Range: 1 M to 30 M yearly revenue
What is emotionally resonant content?
Who I Can Help:
I’ve worked in all kinds of situations, in all kinds of places (18 countries and 4 continents). The more complex, different, and interesting your situation is, the greater the value I bring to the table.
If your business is in the outdoor space — hunting, fishing, boating, camping, hiking, travel or hospitality — I’m your guy. My last W-2? Director of Brand and Conservation Communications for Bass Pro Shops and Cabela’s.
But you don’t have to be an outdoor company. I help businesses across a variety of sectors- home services, executive coaching, travel and hospitality, psychotherapy, business services, and more. The foundation of my work lies in:
- Writing things that take people places.
- Understanding people and how to navigate complex, fluid situations (like taking over your market and making lots of money).
About Me:
I live life passionately—perhaps more so than most. I like helping good people do good things. If you’re trying to take over the world, I’m here for it.
I am a fisherman, a writer, and a marine biologist. I started my career doing international fisheries conservation. I’ve traveled the world and fished with some of the brightest minds in business and the guy that killed Osama Bin Laden (really).
I’ve managed a high-end marlin fishing lodge, was editor in chief of a nationally circulated fishing magazine, and have fishing clients in Panama, Guatemala and around the US. I wrote The Book on Travel Fishing—a global guide to marlin and tuna fishing. In six months, I’ve sold it to 14 countries and 43 states.
What I Do For Clients:
It all starts with strategy. Strategy informs writing. Strategy informs media placement.
Strategy
Crafting strategy begins with understanding, distilling, and describing your unique points of difference. Once distilled, we’ll frame it powerfully. Then, we’ll mobilize it in words, images, and media for the benefit of your business and your future.
Every strategy, each campaign, is bespoke. A one-off crafted for you in relation to how the people you serve interact with the world. These days, the world is full of charlatans that cram everyone and everything into their program. One size fits all, the solution to every problem type thing. This isn’t that.
Understanding your situation and crafting a strategy to match is the first step in any client relationship. Whether leading a campaign, serving as a writer on a team, or crafting web copy, strategy informs everything else. It is the necessary precursor to any action that is worth taking.
Here are the types of work that I perform.
Lead Partner: Campaign Crafting and Execution
Want to take over the world? We might as well do it together.
Should we work together, I’ll craft a team that can deliver on your vision. No matter the specifics, our work will be collaborative, rooted in where you are trying to go, and executed in terms that you are comfortable with.
When this kind of thing works best, we’ll both make some money. We’ll also come to appreciate our time together.
Ad Writing
I serve as writer on a number of teams to produce radio ads and print collateral that broadcast points of difference. Memorable, ad hoc, and bespoke, an expression of brand voice broadcast across the airwaves and digital landscape.
Web Copy
Good web copy is really important. I write good web copy.
As it relates to the majority of your potential customer universe, there are no more important words than those that populate your website. Good web copy is about more than words. It is the bridge that takes the universe of prospective customers from strangers to clients; from member of the great unwashed masses to trusted customer and friend.
When done right, it is an invitation and evocation. It starts and begins to close the sales cycle before they ever pick up the phone.
Good website copy makes bookkeepers happy. It greases the wheels of capitalism. Equal parts lubricant and accelerant, it makes people who read it feel good about you and feel confident giving you their business and their money.
Who Is Not A Good Fit:
I like helping good people do good things. If a prospective business relationship doesn’t meet that standard, I’d rather go fishing.
