While I specialize in marketing to female customers, the work I’ve done with most of my clients has focused on customers of both genders. Time and time again, I find that if you speak to the heart of the female customer, the men will follow.
If you have your operational ducks in a row and a good, solid story to tell, you and I will work together to make the magic happen. Don’t worry if you think your business category is “too specialized” for help. Over the last 14 years as a Wizard of Ads partner, my client category base has included:
Pet Store & Animal Care
Fitness Shoe & Apparel
Agronomy and Farm Equipment
Horticulture and Garden Supply
Music & The Arts
Who is Not a Good Fit:
If you’re part of a company that is experiencing operational chaos and you hope that marketing can fix it, it won’t. If your marketing plan requires approval by committee and can be subjected to endless revisions by “management,” then you should look elsewhere for marketing and advertising help. Finally, if you’re not ready to “go out on the skinny part of the branch” to take a few risks in telling your story to potential customers, then you’ll need to find a safer alternative than Wizard of Ads.
What I Do For Clients:
I work one-on-one with owners who understand the big picture and are prepared to try new ideas in order to set themselves apart from the competition. My consulting and copywriting principles are based on extensive study into human behavior and the brain. I work closely with you to 1)Uncover your unique story; 2) Create a strategy that not only speaks to customers, but follows your own personal “north star,” and 3) Write copy that is compelling, honest, and memorable.
I place high value in relationships, and the fact that I still have several clients that started working with me 14 years ago says a lot, especially in the world of advertising. I’ve worked with one-person businesses and felt just as comfortable sitting in the conference rooms of corporations such as Best Buy and New Balance. My clients tend to experience yearly double-digit growth. In addition to serving my clients, I have written three books on the female customer (two of which have been Marketing/Kindle bestsellers on Amazon), and have enjoyed traveling around the world as a presenter and teacher on the subject.