Rutland Walker
Rutland WalkerStrategist, Video Production, Digital Marketing
Accepting New Clients: Yes
Client Size Range: $4M-15M in sales

I make one promise:

I do what I say I’m going to do, when I say I’m going to do it. I’ve spent 30 years in marketing and media learning persuasion techniques to grow business, and the last 11-years developing a 4-step system to apply those techniques to employee recruitment and retention. I help organizations align their marketing messages with their recruitment messages to attract the right employees and the right customers.

Who I Can Help:

Service-based Businesses, Medical Practices, Construction Firms.

Who Is Not a Good Fit:

Private Equity, Decision-by-Committee companies, Short-term thinkers.

What I Do For Clients:

Develop strategy and execute a growth plan.

Strategy is predicated on one rule: Identity drives all behavior. We make decisions based on who we believe ourselves to be in the world. That is as true for the products we choose to buy as the companies for whom we choose to work.

We identify your customers’ progress through a 4-step decision-making model that works as well for recruiting employees as it does for attracting new customers.

We chart the life events that drive your potential employees and customers into the market for what you do based on their identity. Then we map out a story strategy to take advantage of their journey at each stage.

My team writes compelling stories, produces content, and creates relevant messages that are consistent with your customers’ natural journey and we deploy those messages through each stage of their path. Then we use systems and tools to track progress from before they know about you to becoming a repeat customer.

Success Stories:

Our team has helped launch 2 national brands, and we currently work with small and medium sized organizations in many different US markets.