Website: WaynikWorks.com
Accepting New Clients: Yes
Client Size Range: $3M – $75M Annual Revenue
Custom-tailored marketing services...
Each brand I work with has unique characteristics, goals, and obstacles to overcome. That’s why I offer a variety of marketing services, from brand planning and management to market research and insights to campaign creation and execution.
Ready to discuss where you are and where you want to go?
Who I Can Help:
I help small business owners who want to take their marketing from a burden to a blessing.
This passion comes from my own experience as a business owner. Only six months from launch, the stress of owning my own business was wearing on me like a yoke straddling my shoulders, ready to pull the load like a pair of oxen.
Sure my little retail store had many big obstacles to overcome, but none were more daunting than marketing and advertising. Although I had graduated with a bachelor’s degree in marketing, my formal education left me ill-equipped to promote my own business. To survive and thrive, I would need a different kind of education.
So I set off looking for answers, determined to learn what works best in marketing and advertising. I explored the art of communication, researched the latest findings in neurology, biology, and psychology, and studied brand management from some of the most successful marketers in the world.
Now, I help business owners take their marketing from a burden to a blessing, and I’m here to help you do the same.
Ready to gain confidence that your marketing is working to drive new customers and higher sales?
Let’s have a chat about the specific goals and obstacles you want to overcome. No obligation. No sales pitch. Pinky swear.
Who Is Not a Good Fit:
Are you willing and able to say “YES” to the following Gentlemanly Codes? If not, we likely won’t be a good fit for one another.
- You are an honest and honorable person, a loyal friend, a down-to-earth leader, and altogether a damn fine human being.
- You are completely comfortable in your own skin.
- You have never owned a minivan. (If you have previously owned a minivan, you promise to keep it a well-guarded secret. If you currently own a minivan, you promise to sell it immediately on eBay or Craigslist. Your choice.)
- You are level-headed and are able to see both sides of an argument.
- You believe “stretchy” denim is a sin against humanity and agree to campaign for it to be outlawed.
- You regularly march to the beat of your own drum and are comfortable coloring outside the lines.
- You consider the Black Sheep to be your spirit animal.
Learn all 21 Gentlemanly Codes you must agree to in my “Client Covenant.”
What I Do For Clients:
My goal is a simple one: To make your brand famous and extremely well-liked
Why brand fame?
Pound-for-pound, nothing propels long-term brand-building and profitable growth more than fame-creating ad campaigns. Highly creative fame campaigns significantly outperform every other type of campaign on all business metrics and can quadruple the speed at which your brand grows long-term.
I help you win the attention & admiration of your audience.
People should find your ads interesting and enjoyable. Creating positive feelings and associations will cause people to favor and choose your brand over the competition.
Custom-tailored marketing services to match your precise needs and get you to where you want to go faster. Much faster.
Each brand I work with has unique characteristics, goals, and obstacles to overcome. That’s why I offer a variety of marketing services, from brand planning and management to market research and insights to campaign creation and execution.
Ready to discuss where you are and where you want to go?
Let’s talk about your specific needs. Again, no obligation or sales pitch.
Success Stories:
My work for a medical weight-loss clinic in California resulted in a 142% increase in physician referrals and a 62.8% increase in patient referrals—all without spending a single penny on mass media advertising.
After languishing three consecutive years with declining sales, one HVAC company hired me to direct its marketing and advertising efforts. The result: revenue grew 54% our first full year working together.
A single ad written for a jewelry client was responsible for more than $400,000 in sales for a single month.
Testimonials:
“I’ve had the pleasure of working closely with Tom on three web writing projects over the past few years. He’s professional, organized, and detailed. Best of all, he always has a knack for writing vivid, razor-sharp copy that aligns the unique features of our properties with the desires of our buyers. My advice: If you have the chance, hire Tom to write your copy!”
“Tom’s ability to write great copy, combined with its knowledge of marketing, branding, and business strategy, has added tremendous value to our company. The copy they provided has helped us reach new customers. The authenticity of their writing helps us to build trusting relationships with these customers much faster than our previous efforts.”
“In an effort to show gratitude to our clients, our company invited Tom Wanek to present new marketing and advertising ideas and concepts that they could use in their businesses. We met with Tom once before the seminar and explained our desired outcomes for the day. He met all our expectations for the day, and six months later, our clients are still talking about the concepts they learned. Tom presented himself professionally in appearance and preparation as he discussed his material. He captivated our clients’ attention for more than four hours of presentations and discussions. Our clients have high expectations for how we do business and what we offer them, and Tom delivered on those expectations. We appreciate the value that Tom brought to our clients and would have him back again if the opportunity arose.”
TV Ad Examples:
Mister Quik Home Services (Script by Andrew Harrison, WOA partner)
Summers & Zim’s
Academy Air (Script co-written with J.D. Campbell, WOA partner)
Scott’s One Hour (Script by Jacob Harrison, WOA partner)