Zac Smith

Who I Can Help:

Business owners who know their numbers, have strong fundamentals, and are ready to grow.

If you’ve got the basics of running a business covered then you and I can cook up some magic. Because every successful marketing campaign is built on a business that can deliver more than they promise. Which means your staffing, logistics, and cash flow are rock solid.

I’m also predisposed to like you if you can be vulnerable. (Even just a little bit.) I don’t know why but a touch of genuineness is delightfully charming.

Who Is Not a Good Fit:

People who say, “My greatest weakness is that I care too much.”

I’m left thinking, “Really? That’s your greatest weakness? Well, you’re probably right. But it’s not because you care too much about others. You care too much about protecting your image while pretending to be perfect.”

Ok, rant over and I’m sorry. That was harsh. Especially since the reason people put those shields up is because someone made them feel less than whole for not being perfect. And that’s not cool. Because to be human is to be awkward and quirky and weird and to get stuff wrong and to make mistakes. And you should get to feel whole as you are.

However, that being said, yeah, if you can’t be even a little vulnerable then I’m not a good fit for you. And that’s because of what I do for clients.

What I Do For Clients:

I make you the one people think of first and feel the best about when they need what you sell. (Thus increasing your success.)

And one of the best ways of doing this is to be a little bit vulnerable. (Which is why the “invulnerable” are not a good fit for me.)

So when we work together, I’ll get down into the root of what makes you likable, lovable, and human. Thus armed, we’ll create your core message, and then select the most efficient media for your budget. Then you build a storage barn.

The barn is for the dump trucks full of cash to unload green piles of money (that you can then roll around in) because your company is becoming a household name.