Project Description

Charlie Moger
Charlie MogerBrand Strategy, Radio/TV Creative, Video Production
Email: charlie@wizardofads.com
Website: WizardofAdsGulfCoast.com
Accepting New Clients: Yes
Current Client Size Range: $1m-$50m Annual Revenue

Award Winning Creative

My team and I have earned 81 awards—19 trophies in the last year alone—for radio and TV ads, client videos and websites

Who I Can Help:

My understanding of owner-operated businesses began at birth. I’m the son of entrepreneurs. Dad was a mechanic; ran his own garage at 17. Mom ran her own restaurant. Living and working with them drilled in my fundamental guiding star principles: Get your team right. Be damn good at what you do. Make it easy for customers to do business with you. That’s how I operate. How about you? I help owner-operated businesses define their brand and grow their business. Is that something of interest to you?

Who Is Not a Good Fit:

Eight beliefs hang on the wall at my shop. I’ll happily share numbers 2-8 when we talk. But, let’s be clear about Rule #1: No A-holes. Adults only need apply. Kinda strong? That’s how it is with non-negotiables. I don’t play small-ball or run with the herd. I’m not a good fit if there’s someone squeezed between me and you. I work for and answer to the one person at your place with unquestioned, unilateral decision-making authority and the backbone to follow through. That’s you, right?

What I Do For Clients:

Once you and I agree we’re a fit, you get the full meal deal: brand strategy, media planning, creative for radio, TV and digital. Plus, access to my in-house production team for award winning radio and video production, and WordPress website development. It’s how I make sure you’re speaking with one voice everywhere your message goes.

Success Stories:

Home services, home and garden, retail, and professional services are my happy places. I helped a Houston electrician grow from one truck to seven—in a year. An Ohio-based HVAC client tripled in size, expanding into three new markets in our time together. I’ve made clients into local celebrities through their brand. Surgery centers in Los Angeles, Miami and Las Vegas are enjoying increased online conversion from web videos I directed and produced. My digital team’s PPC work is lifting a Texas foundation repair company and floor services company in five states to the best return on investment in their history. Websites we’ve created and optimized are achieving higher rank and engagement for clients from coast to coast. All together, my creative is running in 19 states with my average client relationships running well in excess of ten years. THAT’s my idea of success—just like mom and dad taught me.

Video Examples:

GENESIS STORY: James Sylvestre Enterprises

 

PRODUCT VIDEO: CenTex Foundation Repair, Pier & Beam

 

TV AD: ONE HOUR MAGIC, Die Hardly (Script by Jacob Harrison, WOA Partner)

 

CAUSE MARKETING: St. Mark, Keep The Promise

 

CAUSE MARKETING: Knights of Columbus, Hurricane Harvey

 

GENESIS STORY: Home Heating and Air Conditioning

 

TV AD: TEXAS TOYOTA, Bird Poop

 

TV AD: ON TIME EXPERTS, Smellin Good (Script by Johnny Molson)

 

CAUSE MARKETING: Houston Coalition for Life

 

CORPORATE COMMUNICATIONS: CardTronics, One Team