I’m picky. Ya gotta be able to point to a star in the north and want to get there. Service businesses with a long vision to grow. Pugnacious businesses that are a tad rough around the edges, resents doing things the way they’ve always been done, and can laugh at themselves. Owner-operated businesses. People who are living their vocation. Business owners with patience and the wisdom that great brands aren’t built overnight.
Who Is Not a Good Fit:
Pawn shops, used car lots, convenience stores. In other words, if you tend to measure your business month-to-month, get itchy when May isn’t better than April, and haven’t looked more than a year down the road. There’s the rare pawn shop, used car lot, or convenience store that doesn’t fit that description, but if you’re looking for an overnight whiz-bang fix… I won’t be much use to you.
What I Do For Clients:
I’m going to analyze your competition and marketplace. Knowing where they stand makes the next step work. I’ll work with the strategists and partners at Wizard of Ads and to find the open opportunity. This is followed by a full day where we uncover your special story. We will drill down, peel back the layers of the onion, and develop a strategy. The strategy leads to the message, and from there we will find the right venue for that message. Each month we will review, analyze, and continue to build and improve your brand message. You pay me based on whether or not your marketing is working. If business goes up, the monthly retainer increases. If business goes down, my rate goes down. I’m in the boat rowing with you the whole way.
A funeral home, a closet remodeling company, a couple of plumbers, and an airport. Just a few examples of businesses I’ve been fortunate enough to work with. A husband and wife business that was unsure if they would make it. In a few years, they hired employees. Recently, they just sold their business citing the value of their brand in the marketplace as an asset allowing them to sell the company at a premium price