Project Description

Luis Castañeda
Luis CastañedaDigital Marketing, B2B
Email: luis@wizardofads.com
Accepting New Clients: Yes
Client Size Range: 1 million to 20 million annual revenue

Never stop testing, and your advertising will never stop improving.

David Ogilvy

Who I Can Help:

Business Owners Who:

  • Are spending more than $3,000 per month on Google Ads.
  • Are willing to change and improve their website.
  • Will commit to spending 1-hour per month with me to make decisions.
  • Are seeking real-world sales from their digital marketing spend.

Bottom Line: I am an engineer with an MBA from the University of Notre Dame and over ten years of Fortune 500 experience. Now, as a Google Ads specialist, I create campaigns that drive sales you can see in your bank account, rather than only on a “dashboard” or “report.”

Most agencies dish off your account to junior campaign managers and take a “set it and forget it” approach. At the same time, they collect a paycheck and occasionally brag to you about how many clicks you are getting.

I do not do that. I handle every account personally, and I manage it to achieve the business results that matter most to you, whether booked leads or sales.

The post-click experience of searchers dictates the results you get as much or more than your bid strategies, keyword/audience selections, or ad copy.

This means that a digital marketing agency that is not actively making changes to your website or landing page based on post-click analytics is wasting your money. That is why most digital marketing companies talk in terms of clicks, click-through rate, cost-per-click, or conversion rate rather than actual sales.

Look, you are not running an online marketing campaign to get clicks, right? You are running it to get sales or qualified leads.

Why not hire someone who can manage your Google Ads account to maximize the things you care about? And who can speak to you in your language when updating you on how things are going?

Who Is Not a Good Fit:

While the allure of digital marketing lies in immediacy, winning at this game requires a long-term mindset. If you do not have a longish term mindset, we are not a good fit.

You must also be willing to change your website or landing pages and conversion process (check-out or lead forms). If you are unwilling or unable to change them, you cannot take advantage of my full skill set.

Finally, just as I personally manage your account, I require that I get 1-hour per month with you personally to work together for your success. It is a team effort, and you must be part of that team.

What I Do For Clients:

As I wrote earlier, I am a Google Ads specialist that creates campaigns that drive serious sales results.

Real business-boosting success.

Success Stories:

Most of my clients experience double digits annual growth of leads/sales.

If you are a Good Fit:

Please send me a message telling me about your needs and goals.

Do not forget to include a link to your website.