Accepting New Clients: Yes
Client Size Range: 1 million to 20 million annual revenue
Never stop testing, and your advertising will never stop improving.
David Ogilvy
Who We Can Help:
Your Google Ads invoice climbs every year. Your lead quality sinks. And you can’t turn it off, because Google is the only thing making the phone ring.
If that’s you, you’re not alone. Here’s what we hear from companies before they hire us:
- “My cost per lead has doubled, and the leads are worse than they were three years ago.”
- “I can’t cut the budget without the phone going quiet. Google owns me.”
- “My reports are full of clicks and conversions. I can’t find the revenue.”
- “I know I should build my brand, but Google eats the budget before branding gets a turn.”
Google dependence is a curable condition. Here’s the treatment.
What We Do For Clients:
The short version: we shift your advertising budget toward a balanced mix of brand-building and sales activation, without sacrificing the revenue Google brings you today.
Most agencies are paid a percentage of what you spend on ads, so every incentive they have points toward a bigger Google budget. Our pay is tied to your revenue, so we don’t care where a dollar sits in your budget. We care what it brings back. When a dollar can earn more building your brand than bidding in an auction, we move it.
First, we make Google answer for revenue. Any monkey with a Google Ads account can buy clicks and mail you a report. We rebuild your account around one question: how much revenue did each dollar bring home? That means cutting keywords that click but never buy, retiring campaigns that spend but don’t sell. Then we tune the whole path from the first click to closed sale, because you’re not buying clicks. You’re buying customers.
Second, we rebalance your advertising diet. The brand-building dollars usually come straight out of Google’s waste. They go into advertising that makes people think of you first and search for you by name. Brand searches are the cheapest clicks in any auction. So the balance feeds itself. Branding lowers the cost of your sales activation, and cheaper activation frees more money for branding. You stop renting every customer at auction and start owning a place in their memory.
And as customers begin asking AI assistants instead of typing keywords, a name they remember beats a bid you’re forced to raise.
Unlike agencies that leave accounts on autopilot and flood your inbox with reports, we handle every account personally and read your data every month, hunting for the next dollar to move and the next place to grow.
How We Think:
Tactics expire. These don’t.
Money follows memory. People buy from the name they think of first and feel best about. Brand advertising builds that memory before the need arrives; Google harvests it after. The auction can only rent you strangers.
Platforms change. People don’t. The homeowner with water in the hallway at midnight behaves the same whether she asks Google, an AI assistant, or her neighbor. We study the buyer first.
Boring is the most expensive thing in advertising. An ad that sounds like every competitor’s is wallpaper you paid for. Different gets remembered, remembered gets searched, and searched-by-name costs pennies. Courage, it turns out, is a discount.
The ad is rarely the whole problem. Sometimes the highest-return fix we recommend is how your phone gets answered at 7 pm, or the offer on a landing page nobody thought to question. Advertising multiplies the business underneath it, so we work on both numbers.
Read the incentives before you read the report. Every adviser’s advice bends toward how they’re paid, ours included. That’s why we tied our pay to your revenue: so the advice could point anywhere the money grows, even away from Google.
Results Matter:
Our revenue is tied to yours. We can only recommend what makes you money, because that’s the only way we make money.
Since 2010, we’ve guided clients from Google-dependent budgets to balanced ones: lower cost per sale, more revenue per advertising dollar, and a budget that finally funds the brand instead of feeding the auction.
When you’re ready to roll up your sleeves, be patient through the transition, and have some fun along the way, drop us an email. There’s a month coming when your brand does the selling, and Google just holds the door. Let’s go find it.
