Who I Can Help:
Owner-operated businesses and professional practices, particularly those focused on 5-12 years of top-line sales growth in preparation for the owner’s exit from the company.
Who Is Not a Good Fit:
Family businesses in which multiple family members have a say in the company’s advertising.
What I Do For Clients:
It was a marketing strategist that packaged generic ibuprofen and caffeine as Excedrin Extra Strength headache medicine. Another strategist packaged those same ingredients as Mydol Pain Relief. The keys to success are seldom in the product, but are rather in finding un-served customers who need specific relief for specific pain.
That’s the skill and value I offer: the ability to identify groups of consumers who share unresolved problems and to position generic industry services as my client’s highly specific solutions.