Chuck McKay
Chuck McKayMarketing Strategist
Accepting New Clients: Yes
Client Size Range: $2.5 – $10 Million per year

I get people to buy more of what you sell.

Skilled at helping professional practices and owner-operated businesses uncover their unique stories, and tell those stories well.

Who I Can Help:

Owner-operated businesses and professional practices, particularly those focused on 5-12 years of top-line sales growth in preparation for the owner’s exit from the company.

Who Is Not a Good Fit:

Family businesses in which multiple family members have a say in the company’s advertising.

What I Do For Clients:

It was a marketing strategist that packaged generic ibuprofen and caffeine as Excedrin Extra Strength headache medicine. Another strategist packaged those same ingredients as Mydol Pain Relief. The keys to success are seldom in the product, but are rather in finding un-served customers who need specific relief for specific pain.

That’s the skill and value I offer: the ability to identify groups of consumers who share unresolved problems and to position generic industry services as my client’s highly specific solutions.

Success Stories:

Quoting Chuck:

Not many marketers write content for nationally influential newspapers. Here’s one of Chuck’s articles on the psychology of selling featured in the Washington Post.
Washington Post
When the jewelry industry authority, JCK Magazine, wanted insight into cooperative advertising programs, Chuck was one of four experts they selected for the JCK Coop Roundtable.
The alternative retail magazine, Headquest, discovered Fishing for Customers and immediately called Chuck to ask some specific questions for their Headquest Interview.

Recent Articles & Advice