Project Description

Jack Heald
Jack HealdRadio creative, Copywriting, Strategy
Email: [email protected]
Website: www.cultyourbrand.com
Accepting New Clients: Yes
Client Size Range: $500k – $10mm yearly revenue

Electric Shivers of Pure Joy

Once, while reading a story by C.S. Lewis, an electric shiver of pure joy shot through my body. I’d never felt anything like it. I was only 12, yet it marked me forever. To this day, I measure everything against that first moment of joy.

“So what,” you might think. “Why should I care?”

Because I know firsthand: joy leaves a mark. That’s why I craft words and stories most likely to create electric shivers of pure joy in your audience. Once you give people that experience of joy – once you leave a mark – they’ll measure everyone else against you.

Who I Can Help:

These are my non-negotiables. If they resonate with you, we’ll work well together.

  • I believe Truth creates and Lies destroy. I am here on earth to create.
  • I believe simple Goodness wields a power that mere Power can’t begin to imagine.
  • I believe silence at the right moment carries more weight than mountains of fancy words.
  • I believe there are more things in heaven and earth than are dreamt of in our philosophy.
  • I believe the people in your market, no matter who you serve, are desperate to meet someone – anyone – who will be real, do good and speak the truth.
  • I believe the future’s so bright, we gotta wear shades.

Who Is Not a Good Fit:

  • If you have a problem with any of my non-negotiables, we won’t get along.
  • If the phrase “churn and burn” doesn’t make your stomach turn, we won’t get along.
  • If you’ll stop at nothing to win, we won’t get along. Some things matter more than winning.

What I Do For Clients:

I listen. I ask a lot of questions. (A lot.) I seek the answer to one singular question: What is it that makes you utterly unique and therefore completely uncopy-able?

When I get my answer, I create stories, messages, images, ideas and a strategy, all designed to enrapture and capture the hearts of the people in your target audience.

I make you the Leader in a Category of one.

Samples of My Work:

Success Stories:

  • I created the entire product launch campaign for a digital financial product that generated $1.5mm in sales in just 6 months.
  • A small HVAC company struggling for an identity engaged me to do “all the marketing.” (The company had been formed by purchasing 6 “mom & pop shops.”) Two years later, the company has annual revenue growth exceeding 20% per year, and is the most-recognized, most-searched HVAC company name in their metropolitan area.