Personal Bio:
I am a Christian, saved by grace.
Myers Briggs describes me as an ENFJ: “Few things bring people with the ENFJ personality type a deeper sense of joy and fulfillment than guiding friends and loved ones to grow into their best selves.”
This describes me perfectly and manifests itself in 2 key ways:
- I’ve spent over a decade helping business owners make strategic growth decisions and find immense joy from helping them reach their full potential.
- After a decade-long addiction, I now lead an organization helping over 100 Christian men in their pursuit of freedom.
My first passion enables my second passion.
My wife, Sarah, and I have been married for 12 years and are more madly in love now than when we married.
We also have a 1-year old son who enjoys time at the pool and going for walks by the Boise River.
Who I Can Help:
- Business owners who care deeply about people.
- Great operators who acknowledge they need help growing.
- Those in it for the long term
Who Is Not a Good Fit:
- I cannot right a sinking ship
- I will not work with people I don’t like
- Those who value ego over truth & integrity
What I Do For Clients:
Have you ever thought,
“if people only knew how much we care about our customers and how we serve them, our business would be massive!”
Building any relationship takes time and intentionality… bonding with potential customers is the same. I help clients do this at scale.
I draw stories and passions out of business owners, and use them to create strategic, impactful marketing. This helps customers know, like and trust you before they need what you offer, so you’re top on their list when they enter the market.
This is the key to long-term, predictable growth.
Become a Success Story:
This is very different from the transaction-oriented marketing most people are familiar with.
Notice how in each of these 2.5 minute About Us videos, they barely talk about what they do.
They aren’t pitching anything and yet, you feel a connection to each of them.
This type of marketing (customer bonding) builds relationships with potential customers, giving the business priority when their products/services are needed.
Whether you’re interested in getting your own About Us video (pro bono) or you’d like to learn more about how we may be able to help you connect with your customers leading to exponential growth, you can reach me at MattWillis@WizardOfAds.com
I look forward to serving you.