Project Description

Monica Ballard
Monica BallardCopywriting, Customer Experience Specialist, Voiceover Coaching
Email: monica.ballard@wizardofads.com
Website: www.performancemuse.com
Accepting New Clients: Yes
Client Size Range: Depends on the assignment. We can negotiate scope of work and expectations.

My theatre training helps me recognize the dramatic elements in your story. My writing skills help you tell that story more persuasively. From there, we’ll work together to find the highest and best use of your marketing budget to tell your story to generate more success.

Who I Can Help:

Companies looking for that dramatic flair that will cause talk, generate enthusiasm internally and externally, and create brand ambassadors.

Who is Not a Good Fit:

Micro-Managers, Committees, Limited Thinkers, Small Dreamers

What I Do For Clients:

From more persuasive copywriting to staging huge events, I formulate, write and create experiences that generate interest as they entertain. That experience might be a recruitment ad, a radio ad, a TV campaign, a jingle, or it could be a formal fundraiser. Don’t just be loud and draw a crowd. Have something meaningful to say for after they walk away.

Success Stories:

  • Cedar Storage, Cedar City, UT: Doubled entries in their “Room In Our Hearts” campaign
  • Service Legends, Des Moines, IA: Created, wrote and directed 2 successful TV campaigns as well as designed the set.
  • Austin Steam Train, Cedar Park TX: Wrote & directed 11 Murder Mystery commissioned events increasing season subscriptions for this non-profit.
  • Red Carpet Black Tie Ball, Sacramento, CA: developed many elements & themes and assisted in the execution of this fundraiser for UC-Davis Children’s’ Hospital.
  • Wizard Academy, Austin, TX: Wrote, produce and direct annual Nativity trail, “Journey of the Wise Men”.
  • I have also written a book on goal-setting that many find useful, “Godspeed & Happy Landings.

Final Notes:

As keen as I am to work with clients on a long-term basis, I can also be a valuable resource for special projects that may be on your calendar annually, quarterly or on a one-time only basis. I am a voice-actor with my own recording studio and can produce finished radio commercials or TV Voice-overs. I have also voiced and produced several audio-book projects. With an MFA in Directing, I also coach business owners and employees for on-air and on-camera performance.