Who I Can Help:
Listen, we’re weird, but our clients say it’s a good weird. (As Roy asks, “Why is it everybody wants their children to be normal but no one wants them to be average?”)
We’re not really looking for new clients. The clients we serve have been with us for years, and we’ve been developing new services for them. Their business categories range from home services to medical to nonprofit to dry powder storage custom sheet metal fabrication. Oh, and we help sell swimwear to Canadians. Isn’t that weird?
We also give away most of our stuff for free: We write, we podcast, we speak, and we have a new book coming out in 2017 to help any family business or nonprofit whose not our client. We also speak to and train Fortune 500 corporations, but we will NOT consult them.
Who Is Not a Good Fit:
First of all, if you’re not a family business or nonprofit organization, we would gladly teach you and help with personal or professional development, but we’re not interested in an ongoing relationship. Been there. Done that. No thank you.
Second of all, we’re not really looking for new consulting clients. We’re happy, and there are lots of great partners looking for great companies.
However, if you’re still reading, here’s my shibboleth:
You’re playing the license plate game with your family. You’ve got, like, 47 states with three to go. While driving alone, you see the magical unicorn: Hawaii! BUT… your family’s not with you. What do you do?
Believe it or don’t, your answer will tell us everything we need to know about whether or not we’d be a good fit for each other.
What I Do For Clients:
First of all, it’s “we.” I have a team of equally-weird folks who work with me. We help our clients in every facet of their marketing using our First Order of Business methodology. It’s a holistic approach that includes goal-setting, values-uncovery, strategic planning, customer experience, employee engagement, message development, and media planning and placement for the nine different kinds of media.
You didn’t know there were nine? See… weird.
With our clients’ blessings in 2012, I wrote a book full of them called Good Company: Making It, Keeping It, Being It which went to #1 on Amazon’s Business, Sales, Marketing, and Entrepreneur charts.
In 2017, we’ll be releasing a second book walking you through 94.5% of why and what and how we do what we do.
Like I said, the Hawaii question usually tells me everything I need to know.
I’m happy to speak at your conference, convention, company, or college about a wide range of topics. I’ve received standing ovations from groups as large as McDonald’s Corporation and as small as the most passionate six-person nonprofit organization you’ll ever meet.
The only size that matters is the size of your heart.
See? Weird. You should probably go check out the other partners now.