Who I Can Help:
Listen, we’re weird, but our clients say it’s a good weird. One client called me “a mix of Robin Williams and Mr. Rogers.” Another said I was “the least full of crap guy he’s ever heard talk about this stuff.” And another once remarked that “none of the stuff we do is ever in those best practices sessions at conferences.”
If that turns you off, I welcome you to check out my other partners!
If it makes you uncomfortable, good. If we work together, it won’t be the last time. I say that with what you’ll discover is relentless respect and a kind-hearted passion for helping you gracefully and graciously grow your company, your team, and your community.
Now, we’re not actively looking for new clients, but we’re always open and curious to new adventures, brave business owners, and a fun long-term partnership.
Because of how I was raised and the help I’ve been given through the decades, I now also give away most of my stuff for free: I write, I speak, I make little videos, and I’m a bestselling author of two books on marketing, branding, and company culture. I will happily send you copies for free if you ask.
The clients we currently serve have been with us for years and years (median relationship is over 12 years, and we now continue working with several second generations). We’ve been developing new services for them. Their business categories range from home services to medical to nonprofit to dry powder storage custom sheet metal fabrication. Oh, and we help sell swimwear to Canadians. See? Weird.
“The goal of life is to take everything that made you weird as a kid and get people to pay you money for it as an adult.”
— David Freeman
Who Is Not a Good Fit:
If you treat the person at your front desk—or any front desk—with less respect than your second-in-command, we would not be a good fit for you.
We tend to vibe better with companies in flyover country… because we don’t derisively think of it as flyover country.
If you’ve read this far, here’s my last litmus test: You’re playing the license plate game with your family. You’ve got, like, 47 states with three to go. While driving alone, you see the magical unicorn: Hawaii! BUT… your family’s not with you. What do you do?
Believe it or don’t, your answer will tell us everything we need to know about whether or not we’d be a good fit for each other.
What I Do For Clients:
First of all, it’s “we.” I have a team of equally-weird folks who work with me. We often begin a partnership in one or two areas—usually strategic planning and message development. Eventually, we help most of our clients in every facet of their marketing using our First Order of Business methodology. It’s a holistic approach that includes:
• Goal Setting
• Core Values Uncovery & Purpose Discovery
• Strategic Planning
• Teamwork, Leadership, and Culture
• Customer Experience
• Message Development
• Media Planning and Placement for the nine different kinds of media.
You didn’t know there were nine? Weird…
We have hundreds in our 27 years of helping good companies. With our clients’ blessings in 2012, I wrote a book full of them called Good Company: Making It, Keeping It, Being It which went to #1 on Amazon’s Business, Sales, Marketing, and Entrepreneur charts. In 2017, we released a second book called Brand Your Own Business (BYOB) walking you through 94.5% of why and what and how we do what we do.
If you’re still reading, you’ve not only learned we’re not for everyone, but I’m pretty certain you like that we’re not for everyone. Also, like I said, the Hawaii question usually tells me everything I need to know.
I’m happy to speak at your conference, convention, company, or college about a wide range of topics. I’ve received standing ovations from groups as large as McDonald’s Corporation and as small as the most passionate six-person nonprofit organization you’ll ever meet.
The only size that matters is the size of your heart.