Craig Arthur
Craig ArthurMarketing & Advertising Strategy. Copywriting. Media Buying. Mentoring. Training.
Accepting New Clients: Yes
Client Size Range: Start-up to $75M Yearly Revenue

My Business Motto:

Strategy Before Action. Work Smart. Have Fun.

Who I Can Help:

Over the last 21 years, I’ve helped many big businesses. ANZ Bank. Tasmanian Tourist Department. 1300SMILES, Australia’s largest publicly listed dental company. Southern Cross Media. Blockbuster. Wollongong Central Shopping Centre.

But my passion is in helping the ambitious underdog become the big dog. I have a dental client whose business is 11 times bigger than when we first started working together. It’s a great feeling to help others succeed.

I can help any business owner who answers YES to the following.

  • You are ambitious, honest and a good delegator.
  • You are open to new ways of doing things.
  • You have financial and emotional staying power.
  • You are customer and employee focused.
  • You already have a profitable business.
  • You have the ultimate power to say, YES.
  • You believe your business can grow 2 to 10 times its current yearly revenue.

Who Is Not a Good Fit:

Don’t hire me if you:

  • Want quick success.
  • Want me to report to a manager, committee, or board of directors.
  • Want to grow but don’t want to pay the tied to growth fee increase.

What I Do For Clients:

I always apply ‘Strategy Before Action.’
Because, without a Strategy, marketing either fails or produces disappointing results. Marketing delivers the biggest boost to your yearly revenue when done by design.

I design marketing and advertising strategies. I write advertising copy, plan, and buy media, write website content, and help improve customer experience. And I’m available for regular advice, coaching and mentoring sessions.

Marketing Tips:

I write daily marketing tips.
You’ll find three tips below. If you like what you read and need help to grow your business, send me an email and let’s have a chat.

1. Marketing Strategy Your Plan to Growth

“Strategy is the path that takes your company to the ideal future. Strategic planning starts with knowing where you are now, envisioning your ideal future, then focusing on what needs to change in the present to create the future.” – Business Strategy by Brian Tracey.

Strategy Questions to Help You Get Started
Where are you now?
Where do you want to be?
What do you need to do to get there?
What resources do you need?
What do you need to leave behind?
What do you need to change?
What do you need to introduce?

Remember, the implementation of your strategy will be uncomfortable at first. So before you start your journey, make sure you have the emotional and financial staying power to stick with it.

2. What Are Your Limiting Factors?

“An engineer can’t design a successful structure without first carefully accounting for the forces of opposition (say, wind resistance or gravity). So engineers always attempt to solve problems by first identifying the obstacles to success.”
– How to Change, by Katy Milkman.

Designing a marketing strategy is just like designing a structure; You first need to uncover “the obstacles to growth.” At Wizard of Ads, we call these obstacles, Limiting Factors.

There is an endless number of Limiting Factors; here are a few.
1. Business owner mindset
2. Lack of trained employees
3. Poor location
4. Lack of systems and processes
5. Poor business culture
6. Underspending in advertising
7. Outdated website
8. Lack of brand advertising
9. Aggressive competitors
10. Total Market Potential

Once you list all your limiting factors, you can plan ways to overcome them. Then you are on your way to marketing success and business growth.

3. People Hate to Wait

And that creates an opportunity for your business.
How do you feel when you have to wait on hold for 20min?
How do you feel when your furniture order takes 6 weeks?
How do you feel when your plumber, air-con guy or electrician say they’ll be there at 10am and show up at 1pm?
Three words come to mind.
Frustrated. Disappointed. Angry.
Now, look at your business.
Where do you make your customers wait?
Where are the bottlenecks?
What can you do at each point to
eliminate or reduce the wait time?

Do this, and you’ll have an increase in happy customers, positive word of mouth and revenue.

Until we meet.
Work smart, have fun.
Email me if you need a hand growing your business.
Craig Arthur

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