Website: GaryBernier.com
Accepting New Clients: Yes
Client Size Range: $1M and greater.
Because,
Who I Can Help:
I help those who know something’s not right but can’t put their finger on it. Those who know they should get a direct answer to questions. Not tech speak and gobbledygook. People who understand it’s a journey of continuous improvement and that the law of diminishing returns exists. Business owners looking for a long-term solution, not a quick fix. I can help you if you want to focus on growing your business, not on the latest digital shiny object from the most recent conference.
Who Is Not a Good Fit:
Start-ups, sorry you’re not ready to hear what I have to say.
Those who believe their business is more important than their family. I work much better with people who see their employees as family.
You’re only a good fit if you are willing to let me do what is necessary to fix the problem. If you want to tell me what to do, find yourself another guy.
What I Do For Clients:
Your website represents the connection between the end of your offline and online advertising efforts and the beginning of your sales process (the initial communication: chat, email, web form, online booking). My job is to make that connection as greasy as possible to ensure the maximum number of people enter the top of the sales funnel. Digital advertising metrics are only helpful if they increase the business’s lead count.
Website
- Integration—Find ways to ensure the website is 100% integrated into your offline advertising and marketing to provide a seamless experience.
- Improvements and maintenance. I will make any necessary improvements to provide a better customer experience and keep Google happy, including any essential maintenance and mobile optimization.
- Posting of blog content created by anyone in your business. (I do not create blog posts on your behalf.)
- Weekly link checking to ensure the site is working correctly.
- Ticketing to ensure all work is tracked, recorded, and communicated.
- Quarterly Review of website recordings and heatmaps to look for ways to improve your customer experience with the website.
Internet Advertising
- Manage the Google Adwords (Bing Ads) Account (PPC), including ad creation and optimization and management of the Google My Business presence.
- Ensuring Google integration across all their components (Search Console, Analytics, Adwords, Google Local Services, and Google My Business).
- Management of any Social Media Advertising (Facebook, Instagram, LinkedIn) – Ad design
- Social Media Content Consulting, including recommendations and ideas to improve your presence on your Social Platforms.
Visual Ad Design & Production
- Visual brand guide
- Digital advertisement creation
Photography (TBD)
- If it makes sense for your business, you will receive one or two on-site photo shoots annually to create visual assets for the website, social media, or print advertising.
Getting Started:
Are you interested in finding out what I can do for you? Then book a FREE 90-minute Digital Marketing Session with me. In this session, you will learn the following:
Three things you’ve never heard about SEO.
- How to watch people use your website.
- How AI has changed the digital advertising business.
- Plus, you’ll be able to get your questions answered.
When you book your FREE Digital Marketing Session, you will receive some homework to complete so that you can get the maximum benefit from our time together.
Five stars for Gary! His sole focus is results, even if that means shuffling budgets from digital to offline campaigns. Gary works to ensure digital is properly aligned with biz goals. His balanced approach is unbeatable. Boom!
It made total sense when I heard Gary‘s view that a mobile website should look and act like an app. Once I saw my new mobile site, I understood how it would make mobile visitors happier. He preaches that your website bridges your marketing and sales process, and now I see why.
Onboarding with Gary was easy. He sent over a step-by-step guide and offered to spend time with me to work through it. I was able to get him set up quickly and easily. I can’t wait to see what he can do now that he’s part of the team.
Gary and his team have helped us communicate what needs to be said to our prospects and clients on our website. The two sites speak to our two different customers and show off the company’s personality. We’re happy we don’t look like any other aviation website.
