Copywriting

If you don't know where to start, I'm the one who made a living managing a team of consultants in growing our clients' businesses. Let me put a team together just for you.

Want to feel confident? Like a kid who knows dad will be home to play? Wanna feel that comfort with business? Don't talk to Michael if you want the same ol' thing. He never met a box.

Every Real Life Day should end with jumping in your front door and exploding to tell your spouse, roommate, or favorite goldfish, “You’ll never guess what happened!” Your ads, meetings, and moments need at least the possibility of causing some head shaking, maybe a giggle, and as my special needs brother Kevin puts it, “a tear in your eye.”

"A radio or TV ad should NEVER sound like an ad."
I strive to follow this advice.
30 years of radio creative experience
2 Radio Mercury Awards
Your next helper to shine the light.
I'm a writing-voicing-producing and jingling-making fooooool.

Your business is your baby. So let’s tell the world how special your baby is. But without, you know, oversharing or the awkward photos.

My career has taken me to 18 countries and executive management in the Fortune 500. I’ve learned some things along the way.
People are people. Industries and businesses appear to be different, but they’re confined by a universal set of variables. Leverage the right variables, you can win the game.

20 years as a touring musician taught me writing, guerilla marketing, community building, brand strategy, and brand identity. 12 years running Wizard Academy showed me how to do it on purpose. I would like to do the same for you.

I’m going to tell you something that I think you already know. Customers don’t care about your business model. They don’t want to hear about how great a job you do, or how great you think your pricing is. So what then? If nobody cares about your business, how do we get anyone to listen? Well… everyone loves a good story. And you have a good story. Let’s tell it.