Strategist

Your business is your baby. So let’s tell the world how special your baby is. But without, you know, oversharing or the awkward photos.

Want to go fishing? Want to grab a beer? Want to take over the world… I’m here for it.

Your people are your product. Magic happens when your employee recruitment strategy matches your company message. That’s what we do. We align your recruiting and advertising using proven story-telling techniques and technology to help you attract the right people and build an unstoppable business.

Your business has its own soul. My job: Uncover it. When I know how your business came to life and functions, I share that story with the public. Those who don’t know you will see themselves doing business with you, before it even happens. Humanizing your company this way builds a profound bond, and makes your company the one people think of first.

20 years as a touring musician taught me writing, guerilla marketing, community building, brand strategy, and brand identity. 12 years running Wizard Academy showed me how to do it on purpose. I would like to do the same for you.

My background is in marketing and theatre. As a theatre producer I know what it’s like running a small business, wearing a million hats. As a marketer, I know that marketing IS storytelling, and telling your story effectively is the key to success. Let me help you tell your story, and with a team of fellow Wizards, take the marketing hat off your hands.

Let me see you and I will remind you what is possible. I will find your original daydreams in the corners you tucked them for safe-keeping. You have been too busy to remember them and why they were important, but I will point them out with a smile and a shovel. Sometimes the shovel comes first.

Marketing strategy, clear messaging, and aligned growth. I help businesses build real momentum. After 30 years with brands like Abbott, Google, GE, and Dell, I now work with owners who want more than marketing activity. I'll help you find clarity and shape moments that turn strangers into customers who stay with you over time.