Strategist

If you don't know where to start, I'm the one who made a living managing a team of consultants in growing our clients' businesses. Let me put a team together just for you.

How to make marketing ridiculously easy? Do the work your competitors avoid. Build a Brand with Substance. A Brand that can strut its funky self. 6 Step Brand Substance System: 1 Positioning Strategy. 2 Brand Personality. 3 Compelling Core Message. 4 Story Scaffold. 5 Identity System. 6. Presence

"Narrative, experience and culture." Working with business owners in North, Central and South America I've learned the power of aligning the three of them.

The difference between ordinary and extra-ordinary is doing that little extra; Consistently. Our Advertising Strategies will bring them in, do you have what it takes to bring them back?

Projects succeed when there is top-down buy-in, great leadership, clarity of vision, and adequate resources. I make certain each of those elements are present before we start…ANYTHING. It’s cool.

Want to feel confident? Like a kid who knows dad will be home to play? Wanna feel that comfort with business? Don't talk to Michael if you want the same ol' thing. He never met a box.

Sun Tzu wrote, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” You have a vision for your brand, product, or service to resonate with your customer. Let us design your strategy and tactics to turn your vision into a victorious reality.

Every Real Life Day should end with jumping in your front door and exploding to tell your spouse, roommate, or favorite goldfish, “You’ll never guess what happened!” Your ads, meetings, and moments need at least the possibility of causing some head shaking, maybe a giggle, and as my special needs brother Kevin puts it, “a tear in your eye.”

When you advertise like everyone else, you accept their same, poor results. I work with people who are tired of following mediocrity.

Started working before my driver’s license occupied space in my back pocket. Got into the family business after a mishap on a Football Field in high school. Spent over 30 years navigating through a billion dollar industry. And wasted $40,000 on a marketing blunder that still hurts.

Success does not guarantee wealth. Efficiency of business operations ensures profit, and it’s profit that creates wealth. I improve business operations for successful business owners to ensure they become wealthy business owners.

Your business is your baby. So let’s tell the world how special your baby is. But without, you know, oversharing or the awkward photos.

My career has taken me to 18 countries and executive management in the Fortune 500. I’ve learned some things along the way.
People are people. Industries and businesses appear to be different, but they’re confined by a universal set of variables. Leverage the right variables, you can win the game.

Your people are your product. Magic happens when your employee recruitment strategy matches your company message. That’s what we do. We align your recruiting and advertising using proven story-telling techniques and technology to help you attract the right people and build an unstoppable business.