Marketing is far too important to be left to the marketing department. You’re not just looking for creative radio ads. You want a holistic marketing strategy aligned with every channel—sales, advertising, branding, recruitment, and lead gen. I help companies align their marketing, sales, and recruitment efforts into a single, cohesive strategy that generates exponential profitable results.
My team and I help owner-operated companies get more grow outta their advertising dough. Radio, TV, Web, whatever works—once you and I agree on the strategy up front—we’ll get em in sync, singing a winning tune that makes you the ear worm that won’t let go. Best of all, we’ll have fun growing together. (Some exclusions apply: See “Who’s Not A Good Fit” first…)
At 26 I bought a business. At 29 I sold it for 4X what I paid, and all I changed was the marketing. I thought… maybe I could do that for other businesses. I’ve had to make payroll. I understand the fear of change. Together, we’ll share the joy of seeing great ideas deliver spectacular results.
No ad deserves a customer’s attention. We have to earn it. I’ve spent my entire career working at big, multinational agencies on some of the world’s biggest and most successful global brands. Why can’t we bring that strategic thinking and that breakthrough creativity to every client?
I dance like a fool.
My golf game is so bad I’m a safety hazard.
And I only cheat at cribbage.
But I can make people fall in love with your company, and that's all that matters.
I’ve helped home service companies across the US and Canada achieve over two billion dollars in sales over the last two decades. I even wrote a book about it. Since starting my own shop in ’06, I’ve helped eight different clients quadruple top line sales. Before that, I was an employee of Roy H Williams for two years, writing ads for his personal clients.
Marketing strategy, clear messaging, and aligned growth. I help businesses build real momentum. After 30 years with brands like Abbott, Google, GE, and Dell, I now work with owners who want more than marketing activity. I'll help you find clarity and shape moments that turn strangers into customers who stay with you over time.
Can you handle growth? I’m talking 40%+ year over year. It’s not unusual for my clients to grow 42%, 78%, even 100%+. That would kill a poorly run business, but if you can handle your end, let’s talk…
Your ad will stick its foot out and trip people. A blast of unexpected cold water in the shower. Your message must be more interesting than whatever is going on right now.
Listen, we're weird, but our clients say it's a good weird. (As Roy asks, "Why is it everybody wants their children to be normal but no one wants them to be average?")
Don't read this. Whoops, too late! I have a B.S. in Psychology. I know things about your brain, about your mind - about your customers - that you may not even be aware of. Fear not, I promise to use my powers only for good.
Do you sell to other businesses (B to B)? Do you find it hard to simply explain how you are different? Is it a challenge to get your message past the gatekeepers and clutter? Roy Williams says that this is my superpower. But you are going to need to be ready to embrace “unconventional”.
I am the marketing strategist and ad writer for over a dozen businesses. Nearly all have grown by double digits each year. My clients grew an average of 21 percent last year (and I have some very big clients). Here’s how I do it…
I don’t care if you sell pink urinal cakes. If you wake every morning with the sole intention of dominating the urinal cake market, and have the courage to pee against the wind, then I’m the guy for you.
A Wizard of Ads Partner since August 2001. My passion is helping the ambitious underdog become the big dog. I've helped business owners in Australia, New Zealand, the United States & Canada. So if you want to become the big dog, or want to market your business better, let's have a chat. Click my image above for contact details.