Why are you in business? The Challenge…Your Family…Fortune and Glory? Whatever is your cause. Know that great marketing and advertising Won’t bullet-train you there. It takes time and stories that stick. Let’s talk about your vision and how to get it working for you.
Queen of the double entendre, Jane has a way of connecting dots that nobody else sees. Every story she tells has its own voice; a voice that evolves from the stem cells of your business.
Be the company your customers think of first and feel best about. Your message must cut through the clutter, grab your listeners attention and touch a felt need. I can show you how to make your ads work, lets talk!
If you don't know where to start, I'm the one who made a living managing a team of consultants in growing our clients' businesses. Let me put a team together just for you.
How to make marketing ridiculously easy? Do the work your competitors avoid. Build a Brand with Substance. A Brand that can strut its funky self. 6 Step Brand Substance System: 1 Positioning Strategy. 2 Brand Personality. 3 Compelling Core Message. 4 Story Scaffold. 5 Identity System. 6. Presence
"Narrative, experience and culture." Working with business owners in North, Central and South America I've learned the power of aligning the three of them.
The difference between ordinary and extra-ordinary is doing that little extra; Consistently. Our Advertising Strategies will bring them in, do you have what it takes to bring them back?
Projects succeed when there is top-down buy-in, great leadership, clarity of vision, and adequate resources. I make certain each of those elements are present before we start…ANYTHING. It’s cool.
Want to feel confident? Like a kid who knows dad will be home to play? Wanna feel that comfort with business? Don't talk to Michael if you want the same ol' thing. He never met a box.
Sun Tzu wrote, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” You have a vision for your brand, product, or service to resonate with your customer. Let us design your strategy and tactics to turn your vision into a victorious reality.
Every Real Life Day should end with jumping in your front door and exploding to tell your spouse, roommate, or favorite goldfish, “You’ll never guess what happened!” Your ads, meetings, and moments need at least the possibility of causing some head shaking, maybe a giggle, and as my special needs brother Kevin puts it, “a tear in your eye.”
Marketing on Mission:
I'm passionate about leading teams and helping business owners create a legacy.
This supports my greatest joy (outside God and family), leading a ministry which helps Christian men break free from addiction.
Started working before my driver’s license occupied space in my back pocket. Got into the family business after a mishap on a Football Field in high school. Spent over 30 years navigating through a billion dollar industry. And wasted $40,000 on a marketing blunder that still hurts.
Success does not guarantee wealth. Efficiency of business operations ensures profit, and it’s profit that creates wealth. I improve business operations for successful business owners to ensure they become wealthy business owners.
Your business is your baby. So let’s tell the world how special your baby is. But without, you know, oversharing or the awkward photos.