At 26 I bought a business. At 29 I sold it for 4X what I paid, and all I changed was the marketing. I thought… maybe I could do that for other businesses. I’ve had to make payroll. I understand the fear of change. Together, we’ll share the joy of seeing great ideas deliver spectacular results.
No ad deserves a customer’s attention. We have to earn it. I’ve spent my entire career working at big, multinational agencies on some of the world’s biggest and most successful global brands. Why can’t we bring that strategic thinking and that breakthrough creativity to every client?
I dance like a fool.
My golf game is so bad I’m a safety hazard.
And I only cheat at cribbage.
But I can make people fall in love with your company, and that's all that matters.
Can you handle growth? I’m talking 40%+ year over year. It’s not unusual for my clients to grow 42%, 78%, even 100%+. That would kill a poorly run business, but if you can handle your end, let’s talk…
Your ad will stick its foot out and trip people. A blast of unexpected cold water in the shower. Your message must be more interesting than whatever is going on right now.
Don't read this. Whoops, too late! I have a B.S. in Psychology. I know things about your brain, about your mind - about your customers - that you may not even be aware of. Fear not, I promise to use my powers only for good.
I don’t care if you sell pink urinal cakes. If you wake every morning with the sole intention of dominating the urinal cake market, and have the courage to pee against the wind, then I’m the guy for you.
There are really only two kinds of companies: either you sell $5 haircuts, or you fix $5 haircuts. I’m your guy if you fix $5 haircuts, and I specialize in marketing “Ugly Duckling Businesses” in a way that increases sales AND profit margin, making low-priced competition a thing of the past.
I'm the guy who writes the words that cause customers to know, like, and trust you.
A Wizard of Ads Partner since August 2001. My passion is helping the ambitious underdog become the big dog. I've helped business owners in Australia, New Zealand, the United States & Canada. So if you want to become the big dog, or want to market your business better, let's have a chat. Click my image above for contact details.
Are you smart, or wise? Roy Williams wrote, “A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether.” Working with me is a wise decision.
Want your phone to ring more than ever? I transform mundane details into unforgettable stories that win customers’ hearts — because the mind justifies what the heart has already chosen. I uncover what makes you truly unique, and develop messaging that cuts through the noise and brings you more leads. Let's talk.
From idea to fulfillment, Monica produces dramatic results. Client work includes story-mining, TV and Radio writing and directing, jingle writing and event coordination. Big dreams? She has big ideas for you.
Leads come when you have the attention of your customer. Getting the attention of your perfect customer means being noticed in an ocean of marketing noise. I make sure that you are the one everyone takes notice of.
Every Real Life Day should end with jumping in your front door and exploding to tell your spouse, roommate, or favorite goldfish, “You’ll never guess what happened!” Your ads, meetings, and moments need at least the possibility of causing some head shaking, maybe a giggle, and as my special needs brother Kevin puts it, “a tear in your eye.”