Marketing is far too important to be left to the marketing department. You’re not just looking for creative radio ads. You want a holistic marketing strategy aligned with every channel—sales, advertising, branding, recruitment, and lead gen. I help companies align their marketing, sales, and recruitment efforts into a single, cohesive strategy that generates exponential profitable results.
Listen, we're weird, but our clients say it's a good weird. (As Roy asks, "Why is it everybody wants their children to be normal but no one wants them to be average?")
I’ve helped home service companies across the US and Canada achieve over two billion dollars in sales over the last two decades. I even wrote a book about it. Since starting my own shop in ’06, I’ve helped eight different clients quadruple top line sales. Before that, I was an employee of Roy H Williams for two years, writing ads for his personal clients.
My team and I help owner-operated companies get more grow outta their advertising dough. Radio, TV, Web, whatever works—once you and I agree on the strategy up front—we’ll get em in sync, singing a winning tune that makes you the ear worm that won’t let go. Best of all, we’ll have fun growing together. (Some exclusions apply: See “Who’s Not A Good Fit” first…)
Powerful media buys come in all sizes.
When I apply our time-tested strategies that consider your goals, current revenue, and marketplace, we grow together.
What I need from you is courage.
Can you handle growth? I’m talking 40%+ year over year. It’s not unusual for my clients to grow 42%, 78%, even 100%+. That would kill a poorly run business, but if you can handle your end, let’s talk…
Your ad will stick its foot out and trip people. A blast of unexpected cold water in the shower. Your message must be more interesting than whatever is going on right now.
At 26 I bought a business. At 29 I sold it for 4X what I paid, and all I changed was the marketing. I thought… maybe I could do that for other businesses. I’ve had to make payroll. I understand the fear of change. Together, we’ll share the joy of seeing great ideas deliver spectacular results.
There are really only two kinds of companies: either you sell $5 haircuts, or you fix $5 haircuts. I’m your guy if you fix $5 haircuts, and I specialize in marketing “Ugly Duckling Businesses” in a way that increases sales AND profit margin, making low-priced competition a thing of the past.
Do you sell to other businesses (B to B)? Do you find it hard to simply explain how you are different? Is it a challenge to get your message past the gatekeepers and clutter? Roy Williams says that this is my superpower. But you are going to need to be ready to embrace “unconventional”.
A Wizard of Ads Partner since August 2001. My passion is helping the ambitious underdog become the big dog. I've helped business owners in Australia, New Zealand, the United States & Canada. So if you want to become the big dog, or want to market your business better, let's have a chat. Click my image above for contact details.
Are you smart, or wise? Roy Williams wrote, “A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether.” Working with me is a wise decision.
Want your phone to ring more than ever? I transform mundane details into unforgettable stories that win customers’ hearts — because the mind justifies what the heart has already chosen. I uncover what makes you truly unique, and develop messaging that cuts through the noise and brings you more leads. Let's talk.
I am the marketing strategist and ad writer for over a dozen businesses. Nearly all have grown by double digits each year. My clients grew an average of 21 percent last year (and I have some very big clients). Here’s how I do it…
I'm the guy who writes the words that cause customers to know, like, and trust you.