Are You The SAFE Choice? Or, How One Weird Trick Boosted Sales by 30%!
The safe, easy choice wins out over the potentially better choice that carries more risk.
The safe, easy choice wins out over the potentially better choice that carries more risk.
Literally radio stations would be getting calls going, “What is this ape that we keep seeing everywhere?”
Despite the relatively high direct mail cost, the pay-off can be tremendous, and the benefits unrivaled.
The proven "Mother's Day macaroni" ads were sappy and flowery, but man, did they work. Right up until they didn't.
Hasbro invented the term action figure and was the first to advertise toys on TV.
A “measure everything!” mentality eventually means nothing matters beyond making the cash register ring within 30 seconds of transmission.
Why 10 Hot Wheels are sold every second. They saw what was lacking in the competition.
Focus group mothers literally would say, “Is this a gift for my daughter or for my husband?”
Erno created it to visualize 3D space, but people just wanted to solve a puzzle. The magic was in the pivot.