You Can Quantify Trust
People trust numbers. They trust them even when those numbers might not tell them the whole story.
People trust numbers. They trust them even when those numbers might not tell them the whole story.
The numbers never “speak for themselves" and assuming they do sets us up for failure. Here's how to look at them.
The first step is to imagine the customer as your mother, and money is not an issue. What would be the ideal solution?