The Promise of the Butterfly Effect
Lots of small changes make off the chart results. It works in life. It works in business.
The Word That Makes Us Cringe
It usually isn't comfortable, easy, or fun. But your business will never grow without it.
Painting With Words
Your words attract either transactional or relational customers, so telling the story of your business well is crucial.
Lure of the Aurora Borealis
Tourists want to gaze at the sky, but it's too frigid. See how a hotel turned an obstacle into an opportunity.
Bold Consistency
Both bird feeders and ad campaigns will typically fail to attract their intended targets for similar reasons.
Your Company: Leaf or Kite?
A kite can fly. But only when it is bridled to something bigger than itself. It is part of a system that creates lift: A leader with a vision.