Lessons In Being A More Interested Human from ChatGPT
It always asks a value-building question that probes beyond “is there anything else I can do?”
It always asks a value-building question that probes beyond “is there anything else I can do?”
How does your business serve? Customers pay you to do. Clients hire you to be. They look alike. But they don’t act alike.
You may have a smokin’ hot website. But your website isn’t advertising. Advertising is intrusive.
Instead of starting with the meat of a marketing strategy, businesses jump to the “dessert” of media selection.
Farmers don’t drop seeds today and show up tomorrow expecting a harvest.
Forget gifts or incentives. Instead, focus on rewards for loyal customers.
It’s not big things that lose customers; they’re too obvious. Your prospects see things you don’t.
A subtle takeaway from Apollo 11: Neil wasn’t striving for stardom. He was a pilot with a flight plan.
Just as bad experiences give birth to great stories, a bad idea can lead you to uncover a better one.
PPC is to advertising what those blue services signs are just before a freeway exit; I want gas, there’s a list of them. Which gets picked?