Chuck McKay

About Chuck McKay

Advertising, you will find, is applied science. I can prove it. Watch out for those people who tell you that advertising is an art. Chances are they flunked science. For a systematic approach to growth check out my books: Fishing for Customers and Reeling Them In The Referred Customer: Draw More to Your Store with Story-Driven Word Of Mouth Or simply email me directly.

Hope is Not a Strategy for Greater Return on Advertising Investment.

2023-10-16T14:38:00+00:00By Chuck McKay|

The reality is that most of us fear that we aren’t turning our marketing dollars into profit. Not consistently. Not directly. Which is why we have advertising budgets. To limit risk.

The Worth of a Dali

2023-10-16T14:38:10+00:00By Chuck McKay|

A picture is worth a thousand words. Confucius told us that. Or did he? Actually, Fred Barnard made up the saying to promote the use of images and called it “a Chinese proverb so that people would take it seriously.”

Previous 23