Mastering Sales Communication: Lessons from Alan Alda
Even smart people have trouble communicating effectively. Alan's 5 step method helps.
Even smart people have trouble communicating effectively. Alan's 5 step method helps.
There are 3 elements to persuasion. Pathos, logos, and ethos.
Principle 1: Don't try to convince the customer to think and feel like you do.
Edison and Dali used this long before science explained it.
Their movies net half a billion dollars each. Can we learn what makes them special?
If you master connection then nobody is buying off the right-hand side of the menu.
Just because your door is open, doesn't mean you're approachable.
The way you share things and the settings that you provide make all the difference.
One client didn't want me back because my backup wore nicer shoes.
There are days when you're not going to want to do work. And that's okay.
You can't apologize for your price. There's a good reason for it.
People hear "dumbest" as a negative, when it's actually the most curious.
What separates the three roles and skills? Is one the best? How do you identify them?
Adding a decoy can increase selection of the most expensive option from 32% up to 84%.
Replacing someone due to poor onboarding can cost 50% of their annual salary.