Making a Fortune With Magical Thinking
The prop “blaster” wielded by Harrison Ford in Star Wars just sold at auction for $1,057,500. Why? Emotional Attachment.
It’s important for you to seem like the same company in-person as on air.
Ever heard the phrase: “Don’t know what you’ve got, ‘till it’s gone”? Reinforce the right stuff, and you’ll get more of it. It’s a natural law of the universe.
Normally, when a business falls short, customers are merely disappointed or frustrated. Not so with relational customers and businesses to which they’ve bonded.