Six Ways to Differentiate Your Company and Win Over Your Competition.
These are product, service, channels of distribution, relationships, reputation/image, and price. However, not all differentiation strategies are equally effective.
The Real Way To Build Your Business
You need 4 things… (1) A good steady flow of new customers. (2) A good steady flow of repeat customers. (3) Referrals. (4) Positive Word of Mouth (and this includes social media)
To Question Your Integrity? How To Handle Criticism From The Tough Client.
When it’s time to respond, start with a question. Don’t you dare go into attack mode.
They Hold The Power of Your Company’s Reputation In the Palm of Their Hands…
Remember: the people closest to the job have the best ideas on improving it. Are you listening to them?
Want To Be a Master Persuader?
In business, this is critical. How do you make someone say “Yes” to your request? Robert Cialdini's scientific approach to persuasion found that influence is based on six key principles.
What Do Your Customers Really Want?
Virtually everything we do or buy is to change the way we feel. We are emotional creatures. It’s been said we buy with our emotions and back it up with logic. The following list is what I believe controls our entire economy.
The Complaining Customer… Sometimes Your Best Friend.
On average, twenty-six unhappy customers won’t complain for every one who will.
The Greatest Business Secret in the World
Your company may sell the finest products and services in the marketplace, but it’s how customers feel about your products and services that ultimately determine how successful your business will be.
5 Ways To Keep Customers Coming Back
The one thing customers are willing to pay for is peace of mind, even if they have to pay a little more for it.