How will you (actually) measure success?
Tracking the wrong things in marketing doesn’t mean you can fix anything. But it sure feels good.
Loyalty Grows When Your Company Commits To “Do With, Not For”
How I found the care home my brother deserved, and the magic that made it successful.
Strategic Giving: A Guide for Local Businesses
If I ask you how many charity dollars you have left, and you don’t know, you are digging a dark hole.
People Fit and Healthy Attitudes: Hiring Strategies to Avoid Bad Apples
How to avoid hires that make you feel sick and recruit a healthy (and profitable) culture.
Feeling Spring Sluggish? Tap Into The “Vacation Effect” For Your Business
The best time to plant a tree was 20 years ago. Or right now. The same applies to crafting your branding & strategy.
How to Attract Local Customers in the Age of Online Shopping
74% of consumers prefer to buy locally but you have to make it worth their while. Here's how to connect and bond.
Soup Up Your Marketing: Find Your Unique Superpower And Trust Your Team
How to use your secret ingredient if you can't read the label when you're inside the bottle.
Beyond the Laugh: Crafting Ads that Capture Attention and Form Bonds
Which is the bigger risk: offending a few people with a joke, or going unnoticed by everybody?
Stop Promising, Start Surprising: The Pivotal Tweak for Customer Loyalty
It's not what you say in the ads. It's all about what you leave out.
Candy Lady Secrets: How to Make Customers Feel Like They’re Winning
It was always her line that drew a crowd. Why?
When you exist to serve, all you need to do next is invite people.
What a book I read at age 7 can teach you about business growth. It starts with connection.
Not all who wander are lost. Unless your brand’s marketing wanders.
Chasing shiny new frontiers means you never get traction anywhere.
Marketing like mom’s apple pie. Homemade always beats the canned stuff.
Companies cut corners with AI generated campaigns thinking nobody can taste the difference.
Brand identity is like personal style. Upgrade your wardrobe and find your tribe.
We buy stuff because it feels like it already belongs to us or we really really wish it did.
When will they need you? Market your business for the long haul for best results.
Sleep is the great eraser… people forget who you are if your marketing hibernates for awhile.