Matt Willis, Author at Wizard of Ads Partners

When you advertise like everyone else, you accept their same, poor results. I work with people who are tired of following mediocrity.

Don’t Drink the Kool-Aid

2023-10-13T15:44:45+00:00By Matt Willis|

Marketing Heads insist “it’s a numbers game” and standardize campaigns to reach more people, neutering creativity in the process.

2023-10-13T15:45:02+00:00By Matt Willis|

Becoming distinctive can actually be much easier and less expensive than the cost to differentiate…

2023-10-13T15:45:15+00:00By Matt Willis|

Since Marketing Heads are evaluated on a short-term basis, they don’t have enough runway to see returns from investing in brand-building.

2023-10-13T15:45:34+00:00By Matt Willis|

I drove past a place called “Best China Restaurant” hundreds of times and instinctively knew that this was not, in fact, the best out there.