Three Wise Men Appeared on My Path
Karen Post gave me the first definition of a brand that did not include colours, style guides, and logos. Brain Tattoos said, “A brand is the STORY embedded in the mind of the market”.
Pixie Dust, Beliefs and Employees
One of the biggest challenges in today's business world is finding and keeping employees. I'm told it's catastrophic and there's more demand than there is a supply of good people. This is not a new problem.
Time slips into the future
There is no right time when connecting the message with customers. The right time was six years ago. The second best time was yesterday.
Happiness is a fish YOU can catch.
Stop worrying about the colour of your logo, the size of your ad, or the shares on Facebook. When it comes to business, your job is to sell happiness. And the best happiness that is long lasting and unbreakable is through the use of Oxytocin.
Hope, eyeballs and scrolling through garbage
If you post for engagement, you're wasting your time on keyboard warriors. If you post creative, persuasive ads that force us to think, then you have a fighting chance.