Scrabble’s Slow Burn: Lessons in Business Perseverance
He launched the game in 1938. Almost 20 years later it finally explodes.
He launched the game in 1938. Almost 20 years later it finally explodes.
He succeeded 3 times in a row. How'd he find opportunities?
They maxed out their cards and got a loan from an uncle. How'd they reach $17 billion?
Howard's dyslexia spurred innovative ideas, but his Hasbro bosses rejected them.
How did Conrad create the first modern hotel experience facing economic headwinds?
At 60 years old he mortgages his home and it's not selling.
The inventor drew inspiration from disparate fields to create something extraordinary.
When building your dream, staying power is everything.
It would have been easy for the experience to become crappy, but for some reason, it isn’t.
How did they go from 2 locations in 1935 up to 107 locations 4 years later?
It's not going to sell if you don’t help customers identify with your brand.
If it’s something that’s really common, it’s a tactic. It’s not a strategy because a strategy can’t be repurposed.
Persis showed how the best way to market to women was to have women selling.
How did a pharmacist popularize his alternative to polluted water or alcohol? Can we use the same play?
There was software he found that solved bits and pieces, but none checked all the boxes.