Turtle Power – How Absurdity Built an Empire
They maxed out their cards and got a loan from an uncle. How'd they reach $17 billion?
Connect 4: Turning ‘Different Thinking’ into an Advantage
Howard's dyslexia spurred innovative ideas, but his Hasbro bosses rejected them.
How Hilton grew despite a bad economy
How did Conrad create the first modern hotel experience facing economic headwinds?
Bet the House, Hit the Road – A Barber’s Belief in UNO
At 60 years old he mortgages his home and it's not selling.
Get A Clue – Combining Concepts Can Be A Game-Changer
The inventor drew inspiration from disparate fields to create something extraordinary.
Stallone’s Rocky Ride From Selling His Dog to Owning Hollywood
When building your dream, staying power is everything.
The Costco Story – Turning Restrictions into Retail Gold
It would have been easy for the experience to become crappy, but for some reason, it isn’t.
Howard Johnson’s – The First Restaurant Franchise
How did they go from 2 locations in 1935 up to 107 locations 4 years later?
Lite Beer: How listening launched a whole new category
It's not going to sell if you don’t help customers identify with your brand.
How to create a strategy – Let’s get real.
If it’s something that’s really common, it’s a tactic. It’s not a strategy because a strategy can’t be repurposed.
Ding dong! Avon calling! – Why it worked.
Persis showed how the best way to market to women was to have women selling.
The Rise of Root Beer – Attaching to the Familiar
How did a pharmacist popularize his alternative to polluted water or alcohol? Can we use the same play?
Calendly’s Formula – Dive Into The Customer Experience
There was software he found that solved bits and pieces, but none checked all the boxes.
Yahtzee’s Rise To #1 – What The Creator Got Right His 2nd Time
A door-to-door salesman creates Bingo and stays broke. How did he make millions on his next game?
Pictionary’s Secret to Success – Something Old, Something New
A lot of places go, "Let’s just do PR." But they did something better.