Dr. Brinkley – Way ahead of his time or complete quack?
He did it successfully in the 1920s. Only now they call it content marketing with lead magnets, tripwires and a funnel.
Empire Builders: Listerine – How to get the girl, by Listerine. Oh, and Axe.
How Listerine created the problem of bad breath so they could solve it.
Empire Builders: VW Beetle – Hippies Endorse THE German MAN
Designed by Porsche, commissioned by Hitler, marketed by a Jewish agency.
Empire Builders: Burt’s Bees – The accountant was only?!?
They hired a 14-year-old to manage the books. This was before Clorox bought them for $925 million dollars.
Dollar General – What 75% of Americans won’t believe
75% of all Americans live within 5 miles of a Dollar General. Here's how J.L. Turner created this empire.
Empire Builders: Netflix – known for one thing; twice.
It is not the strongest or most intelligent of companies that become empires. It is the company that is most willing to adapt.
Coke – they already had an empire, but…
No matter how big you are, no matter how much you spend, and even if you are the best marketers on the planet; you cannot bend the consumer to your will.
Gaggia Espresso Machines had a problem
This is a lesson of overcoming resistance to new innovations. What to do with unwanted oily film? The answer built an empire and even changed how fine espresso is judged.
An interview with a small business that applied the Wrigley formula
He does not sell gum. He sells used RVs and he applied the lessons from Wrigley’s and is growing like crazy.
The birth of Play-doh. A cleaning agent becomes a toy.
Observing how your customer is using your products can lead to new product ideas and maybe even save your company.
Get rid of all the bells and whistles. The Birth of the Sony Walkman
It lacked all the things people wanted but gave them one thing they had not thought about. And a star is born.
How to marry brick and mortar with online retailing. The Canada Goose way.
Canada Goose is the second fastest-growing luxury brand in the world.
Retailers Beware!
This is a departure. In this episode, Stephen Semple shares trends that he is seeing that are being embraced by retailers. Trends that are dangerously wrong.
Who is J.D. Power? Is he a real person? Find out.
Started over a kitchen table on April Fools and sold later for $400M USD. This is the story of how to make your consulting service more valuable.
Armed with Scissors and an Idea a Billionaire is Born. The Spanx Story.
Sara Blakely was getting ready for a party when she realized she didn't have the right undergarment to provide a smooth look. Like all revolutions: it was not easy.