Stephen Semple and Dave Young

Brave, bankrupt and brilliant. The young model bounced back.

With free samples and a patent, how a family created a tradition from thin air and held 90% market share.

They opened 100 markets in 18 months but users weren't discovering Angie's online.

Reimagine and eliminate the friction… What they did over decades to keep Wonder Bread at the top.

Do you actually want to be a leader in your industry? Copycats never lead the pack.

Nobody wanted to dye their hair and it took 3 years for Good Housekeeping to accept their ads.

They faced Gillette's 70% monopoly and never blinked. Bought their own factory and marketed direct to consumers.

27 years old and bankrupt, Pete had an itch that wouldn't go away. Hear the story of his $100 million side-hustle.

Literally radio stations would be getting calls going, “What is this ape that we keep seeing everywhere?”

Hasbro invented the term action figure and was the first to advertise toys on TV.

Focus group mothers literally would say, “Is this a gift for my daughter or for my husband?”

How do you sell a new product for twice the price? Bourbon is lowbrow. Demand is down. Marjorie's solution got her into the hall of fame.

There were lots of companies before the internet who used influencers to build their brand.