The Transformers Story: More Than Meets The Eye
Tonka's GoBots got a head start in the market. But Hasbro's storytelling won the larger race.
Specialized Bikes – Choose What To Lose, Or Lose It All
A dropout grew from flea markets to millions. But going mainstream nearly ruined him.
Branding Beyond the Gold Rush: The Levi’s Story
How an immigrant startup became an American icon for 170 years and counting.
Tapping Into the Zeitgeist: Monopoly’s Origin Story
Most board games at the time moralized at people.
From Mars Men Mediocrity to Sour Patch Success
Both the concept for the candy and the name stemmed from observing others.
The Hidden Psychology Behind Cabela’s Success
What's the difference between free shipping vs a free product?
The Tangled Origins Of History’s Most Sold Meal
3 different inventors made McDonald’s one of the largest toy distributors ever.
The Moxie Behind Supergoop: Faking It ‘Til You Make It
She booked a flight to San Francisco without even having a meeting lined up.
Bond’s Surprising Authenticity Makes Him Immortal
Fleming's first book, Casino Royale, was inspired by firsthand experience.
What Swatch Teaches Us About Price Wars
The Swiss watch industry had declined by two-thirds but they didn't just chase Seiko to the bottom.
PEZ – Part 2 – From Loophole to PEZ Outlaw
How Steve Glew made $4 million giving the people what they wanted by beating the system.
How wars and smoking led to PEZ and collecting
Edward's secret weapon? His germaphobia.
Jacuzzi’s Wild Ride From Planes to Pains to Fame
From the death of a sibling and the diagnosis of a child, the Iacuzzi family always came back stronger.
Polaroid’s Rise – Instant Idea, Instant Empire
It was like in Willy Wonka, “Daddy, I want the picture now!" And Edwin figured it out that night.
How To Navigate The 3 Levels of Trust
If you want people to trust your business, you must trust them first.