Stephen Semple and Dave Young

The next time you look at the powdered donuts through the clear window in the box, pay a little homage.

I just gotta sell ten thousand mattresses. How hard can that be?

Luck favors the heroin addict that refuses to give up! Just ask Disney.

They lost the idea competition at the Warton School.

How pivoting after an early discovery with customers led them to sell in just two years for a billion dollars.

Why couldn’t they successfully transition into a digital company when they invented digital photography?

Discover the origin of the blue ribbon lager with a ship captain that lost his ship and knew nothing about beer.

Discover how he transitioned from Caramel to Chocolate after the world’s fair in Chicago.

The better product struggles to become more popular until they demonstrate it in a store window.

Pearl farming became French Polynesia’s most significant export because two yachts were docked next to one another, and the owners knew a guy.

The double burger becomes Wendy’s best seller without changing the price or the size.

The teaser campaign, glamour techniques, and the current conversation’s tie-ins sold record numbers.

How storing your stuff got easier, the story of portable on-demand storage.

Kenner and Lucas make a last minute deal and an unconventional sales strategy wins the Toy Wars.