Wendy’s Dave Thomas – Dave Thomas’s Ideas Grew KFC
The double burger becomes Wendy’s best seller without changing the price or the size.
Apple 1984 Ad – Most Impactful Commercials Of All Time
The teaser campaign, glamour techniques, and the current conversation’s tie-ins sold record numbers.
PODS – What Do You Have In Your Storage?
How storing your stuff got easier, the story of portable on-demand storage.
Kenners Star Wars Toys – Thinking Outside The Empty Box
Kenner and Lucas make a last minute deal and an unconventional sales strategy wins the Toy Wars.
Sleemans – John Sleeman – My Aunt Had The Original Beer Recipe Book
What do pirates, Al Capone, and getting your name and trademark have to do with Sleeman’s beer?
RX Bars – Could you fire your Mom?
CrossFit and paleo diets led to the creation of RX Bars. Starting with only $10K, they sold for over $600M.
Famous Amos – We Hope He Made $100M In The Last Sale
He got brought back and might have got a return on the final sale just because he liked baking cookies.
Dyson – It sucks, but not enough.
That is the prospect’s dissatisfaction. 5,136 iterations later the problem is solved.
The Jet Business – Close To The Money, Not Close To The Airport
I just had to walk in. Who puts a jet in the front window of an office building in London’s financial district?
Black & Decker – Making A Better Drill.
Other businesses failed when the war ended because what they were manufacturing was no longer needed.
Mrs. Fields – Why Does The Mall Smell So Delicious?
How giving away free samples created an empire of 250 stores worldwide in just 15 years.
Leatherman – Is It A Tool? Is It A Knife? That Was The Problem.
Why did it take ten years to make the first sale?
Demographics – Why There Is Such A Shortage Of Workers
For the first time in 70 years, people leaving and joining the workforce have reached the balance point.
Shreddies – Good good whole wheat Shreddies
Find out how a simple twist made all the difference to their advertising and promotion.
Heinz – his favorite number was 5, and hers was 7
From debtors prison to the fastest-growing company in America.