From Mild as May to Marlboro Man: How to Reposition Your Brand for Success
They initially focused on women and struggled before pivoting towards men and becoming dominant. How?
Tax Loophole to Beer Empire: How Jim Koch Brewed Success with Samuel Adams
He paved the way for craft ale to become a thing, and his lessons go beyond beer.
Weird Branding Wins: Lessons from Wolfman Jack on Standing Out
From gas station attendant to radio icon. How can you build a brand like his?
The Unseen Zamboni: Why Your Best Marketing Assets Might Be Hiding in Plain Sight
Frank had a big problem, but he saw an opportunity.
Griffin Service – Pt. 2 – Turd buckets beware!
He received complaints from his very first ad. You have to stick your neck out a little bit and get them, or you blend in.
Griffin Service – Pt. 1 – Tom Casey is an S.O.B.
Most companies send 1 piece to 100,000 people. Tom Casey would send 10 pieces to 10,000 people. It made all the difference.
Just Do It – Nike – The everyday athlete anthem
Facts tell, but stories sell. Nike needed to relate to the everyday athlete.
Jenga – Take a block from the middle…
Her mom sold the house. Car has been towed away. Sold 0 units. Then she learns to demonstrate it being played.
Kayak – The lifetime value of a customer
They made billions with a referral strategy while losing 80 cents of every dollar spent on a visitor's first click.
PIT – Pit Crew Training to Business Training
Ben Cook describes how brilliantly trained NASCAR Pit Crews inspired an amazing business consulting division.
Poo-Pourri – 100,000 5 Star Poops
This is the part that everybody ignores when it comes to campaigns where there’s a viral video.
Brand & Branding – Feeling and Supporting that Feeling.
With a mass media campaign the click-through rate on Google Ads improves. You're now cutting the line.
Beauty Blender – A million little sponges.
HDTV made it tough on the make-up artists. Rea Ann Silva created a solution with over 100 million sales…
Birdseye Frozen Food – Always Looking for a Better Way
An 11-year-old taxidermy teacher somehow develops 168 patents and revolutionizes frozen food.
Daniel Whittington – The growth of a Whisk(e)y Empire
Started from scratch. Now 1 Million followers on YouTube, crowdsourced distillery, and a sought after consultant.