Kodak – The fall of an Empire
Why couldn’t they successfully transition into a digital company when they invented digital photography?
Captain Pabst – Could I ever use a cold beer!
Discover the origin of the blue ribbon lager with a ship captain that lost his ship and knew nothing about beer.
Milton Hershey – How do I make Milk Chocolate?
Discover how he transitioned from Caramel to Chocolate after the world’s fair in Chicago.
Milwaukee Tools – The Hole Shooter
The better product struggles to become more popular until they demonstrate it in a store window.
Black Pearls – A New Gem Is Born
Pearl farming became French Polynesia’s most significant export because two yachts were docked next to one another, and the owners knew a guy.
Wendy’s Dave Thomas – Dave Thomas’s Ideas Grew KFC
The double burger becomes Wendy’s best seller without changing the price or the size.
Apple 1984 Ad – Most Impactful Commercials Of All Time
The teaser campaign, glamour techniques, and the current conversation’s tie-ins sold record numbers.
PODS – What Do You Have In Your Storage?
How storing your stuff got easier, the story of portable on-demand storage.
Kenners Star Wars Toys – Thinking Outside The Empty Box
Kenner and Lucas make a last minute deal and an unconventional sales strategy wins the Toy Wars.
Sleemans – John Sleeman – My Aunt Had The Original Beer Recipe Book
What do pirates, Al Capone, and getting your name and trademark have to do with Sleeman’s beer?
RX Bars – Could you fire your Mom?
CrossFit and paleo diets led to the creation of RX Bars. Starting with only $10K, they sold for over $600M.
Famous Amos – We Hope He Made $100M In The Last Sale
He got brought back and might have got a return on the final sale just because he liked baking cookies.
Dyson – It sucks, but not enough.
That is the prospect’s dissatisfaction. 5,136 iterations later the problem is solved.
The Jet Business – Close To The Money, Not Close To The Airport
I just had to walk in. Who puts a jet in the front window of an office building in London’s financial district?
Black & Decker – Making A Better Drill.
Other businesses failed when the war ended because what they were manufacturing was no longer needed.