Sleemans – John Sleeman – My Aunt Had The Original Beer Recipe Book
What do pirates, Al Capone, and getting your name and trademark have to do with Sleeman’s beer?
RX Bars – Could you fire your Mom?
CrossFit and paleo diets led to the creation of RX Bars. Starting with only $10K, they sold for over $600M.
Famous Amos – We Hope He Made $100M In The Last Sale
He got brought back and might have got a return on the final sale just because he liked baking cookies.
Dyson – It sucks, but not enough.
That is the prospect’s dissatisfaction. 5,136 iterations later the problem is solved.
The Jet Business – Close To The Money, Not Close To The Airport
I just had to walk in. Who puts a jet in the front window of an office building in London’s financial district?
Black & Decker – Making A Better Drill.
Other businesses failed when the war ended because what they were manufacturing was no longer needed.
Mrs. Fields – Why Does The Mall Smell So Delicious?
How giving away free samples created an empire of 250 stores worldwide in just 15 years.
Leatherman – Is It A Tool? Is It A Knife? That Was The Problem.
Why did it take ten years to make the first sale?
Demographics – Why There Is Such A Shortage Of Workers
For the first time in 70 years, people leaving and joining the workforce have reached the balance point.
Shreddies – Good good whole wheat Shreddies
Find out how a simple twist made all the difference to their advertising and promotion.
Heinz – his favorite number was 5, and hers was 7
From debtors prison to the fastest-growing company in America.
Oldsmobile – launched the car industry by outsourcing, creating spinoffs like Dodge
He came up with how to outsource parts to smaller manufacturers before outsourcing was even a word.
Uncle Nearest – Story trumps almost everything
Learn how Fawn, with no distilling background, turned this story into one of the fastest growing whiskey distilleries in America.
M.M. Lafleur – High Function, High Style
They said, “Fashion’s not bought that way.” And she looked at them and said, “But you guys are all fashionistas.”
Hallmark – When you care enough to send the very best.
It’s rare to find a $5 billion company founded in 1910 that is still owned by the family today.