Oldsmobile – launched the car industry by outsourcing, creating spinoffs like Dodge
He came up with how to outsource parts to smaller manufacturers before outsourcing was even a word.
Uncle Nearest – Story trumps almost everything
Learn how Fawn, with no distilling background, turned this story into one of the fastest growing whiskey distilleries in America.
M.M. Lafleur – High Function, High Style
They said, “Fashion’s not bought that way.” And she looked at them and said, “But you guys are all fashionistas.”
Hallmark – When you care enough to send the very best.
It’s rare to find a $5 billion company founded in 1910 that is still owned by the family today.
Don’t Mess with Texas – Don’t do it.
How Texas got cleaner highways through an anti-littering campaign that never used the word litter.
Creemore Springs Brewery and the Bavarian Purity Law of 1516
Most breweries would say, “We’ve got this great quality product brewed with this really nice spring water.” But they went a different way.
Phone Number Rant – We don’t need them anymore?
And don’t get me started on LOOOOONG domain names. Your designers and marketers should know better.
Kool-Aid – Owning the customer from every angle
Edwin Perkins took inspiration from Jello to create a mail order empire. Oh Yeah! From a General Store to a major brand.
Rolls Royce – Selling just the Brand.
Bentley and Rolls Royce. You’ll be shocked when you learn what was sold, licensed, and protected. An epic story of Brand.
Whole Foods – How passion became an empire
Founded in 1980 as a 10,500-foot location in Austin, TX. Thirty-seven years later Amazon bought it for $13.8B.
Nespresso – 400 Nespressos drunk every second
It failed twice even though it was cheaper and produced better quality coffee. It took glamour to finally create a successful launch.
KFC – The secret 11 herbs and spices
He never gave up, put crazy miles on his car, promoted and sold Kentucky Fried Chicken (KFC), and worked well into his seventies.
James Watt – The marketing story of horsepower
Cars are marketed today using the term horsepower. Find out why James Watt invented the term and how it helped.
Fox 40 – From referee to whistle entrepreneur
They all go, “Can I buy one?” Now he doesn’t say, “Oh, I haven’t made it yet.” He says, “Nope, they’re on backorder, but I can take orders.”
Wrigley’s Origin – You buy the baking powder you get the gum
How the power of premiums created an empire.