Rolls Royce – Selling just the Brand.
Bentley and Rolls Royce. You’ll be shocked when you learn what was sold, licensed, and protected. An epic story of Brand.
Whole Foods – How passion became an empire
Founded in 1980 as a 10,500-foot location in Austin, TX. Thirty-seven years later Amazon bought it for $13.8B.
Nespresso – 400 Nespressos drunk every second
It failed twice even though it was cheaper and produced better quality coffee. It took glamour to finally create a successful launch.
KFC – The secret 11 herbs and spices
He never gave up, put crazy miles on his car, promoted and sold Kentucky Fried Chicken (KFC), and worked well into his seventies.
James Watt – The marketing story of horsepower
Cars are marketed today using the term horsepower. Find out why James Watt invented the term and how it helped.
Fox 40 – From referee to whistle entrepreneur
They all go, “Can I buy one?” Now he doesn’t say, “Oh, I haven’t made it yet.” He says, “Nope, they’re on backorder, but I can take orders.”
Wrigley’s Origin – You buy the baking powder you get the gum
How the power of premiums created an empire.
Nike – It took them seven years to break $1M in revenue
Nike goes from distributor to shoe manufacturer to work directly with the customer.
IMG – International Management Group. Who are these people?
Mark McCormack started with Arnold Palmer and was named 1990's most powerful man in sports.
Advertising Candy Bars – Why spend millions to gain 1% more market share?
The secret to why someone would spend millions advertising a $2 item. How to grow market share.
Amazon Style? Opening a brick-and-mortar clothing retail store?
It appears they are taking a page out of Canada Goose's book.
Time To Get Crazy
I stand against best practices because it locks you into a way of thinking. You do not defeat the leader by following their playbook.
Inov-8 -Forged in the Fells #GetAGrip
Learn how building out a niche allowed Wayne Edy to build a shoe company – Inov-8, sell it, and rebuy it.
Hathaway Shirts and the most interesting man in the world, coincidence?
The picture makes you read the headline, encouraging you to read the first line of body copy.
Ford Model T – I can’t get the pig slaughter house out of my mind.
The worker stays in place putting the pieces in. Henry Ford didn’t invent that. It was an employee of Ford's.