Michelin – A tale of content marketing circa 1900, how fine dining sells more tires
Way before Google reviews, Michelin created their stars system for restaurants.
Doordash – Ding, dong, your food is here; how food delivery became an app
How well do you know your customer? What would you do to get to know them better?
Supercuts – Find out what Big Macs and haircuts have in common.
How 2 hairstylists make over $20,000,000.00, five bucks at a time. Now that’s supersizing!!!
Empire Builders: Spider-Man – Saved by a real Super Hero
A new kind of hero and a tricky way to get his idea past the editor.
Dr. Brinkley – Way ahead of his time or complete quack?
He did it successfully in the 1920s. Only now they call it content marketing with lead magnets, tripwires and a funnel.
Empire Builders: Listerine – How to get the girl, by Listerine. Oh, and Axe.
How Listerine created the problem of bad breath so they could solve it.
Empire Builders: VW Beetle – Hippies Endorse THE German MAN
Designed by Porsche, commissioned by Hitler, marketed by a Jewish agency.
Empire Builders: Burt’s Bees – The accountant was only?!?
They hired a 14-year-old to manage the books. This was before Clorox bought them for $925 million dollars.
Dollar General – What 75% of Americans won’t believe
75% of all Americans live within 5 miles of a Dollar General. Here's how J.L. Turner created this empire.
Empire Builders: Netflix – known for one thing; twice.
It is not the strongest or most intelligent of companies that become empires. It is the company that is most willing to adapt.
Coke – they already had an empire, but…
No matter how big you are, no matter how much you spend, and even if you are the best marketers on the planet; you cannot bend the consumer to your will.
Gaggia Espresso Machines had a problem
This is a lesson of overcoming resistance to new innovations. What to do with unwanted oily film? The answer built an empire and even changed how fine espresso is judged.
An interview with a small business that applied the Wrigley formula
He does not sell gum. He sells used RVs and he applied the lessons from Wrigley’s and is growing like crazy.
The birth of Play-doh. A cleaning agent becomes a toy.
Observing how your customer is using your products can lead to new product ideas and maybe even save your company.
Get rid of all the bells and whistles. The Birth of the Sony Walkman
It lacked all the things people wanted but gave them one thing they had not thought about. And a star is born.