Digital Marketing: More Than a Website

When new clients talk about wanting to improve their digital presence, I always have them clarify exactly what “digital presence” means to them.

A lot of times, their response starts with a long, thoughtful pause.

“What is a digital presence today in 2021?” is actually probably the better question to be asking.

When it comes to a digital presence, the definition of that term has changed and evolved over time along with the internet. Once upon a time, it was just really a website that was included in a business’ presence. However, now there are way more opportunities to reach your potential customers in new ways beyond just a website.

Despite all the opportunities, many businesses are stuck thinking they are “behind the curve.” The truth is, even with a small digital presence, they aren’t as “behind the curve” as they think. In fact, for most businesses, cultivating a healthy, diverse digital presence is as simple as starting (right now).

Let’s be honest, it can be very overwhelming for a business owner to run a business… and their website… and their social media accounts… and their Google AdWords… as well as any other digital marketing they may be doing. Why? Because they are running their business!​

Even though they may not be a business owner’s passion, these things are some of the most important parts of a successful digital presence. They can’t be ignored if you want to reach your true business potential in an increasingly digital world. In fact, according to the United Nations, online sales across major world markets have increased by at least 19% since the beginning of the covid pandemic.

A lot of the time with online growth the biggest part is showing up. Starting is definitely the part that is the hardest for most businesses. A website is a great start, however, a healthy diverse digital presence should also include…

• These can include but are not limited to Facebook, Instagram, TikTok, LinkedIn, YouTube, and Twitter.
• Do you have to be active on all of these platforms? Absolutely not? The key is to be active on the relevant ones.
• Some industries have their own social media platforms as well. Knowing what works for your industry, as well as similar industries, can be a key to success.
• These posts can easily be boosted for an affordable cost, giving any business the chance to expand their company’s reach. ​

Google AdWords is an incredible tool for small businesses to get their name out there.

• The Google Business and AdWords programs have evolved significantly over time and offer businesses of all sizes (and budgets) the chance to advertise online.
• Gives businesses who can’t yet afford more expensive marketing outlets the chance to reach potential customers in mass.
• Google Business is free and gives you the chance to have active information for Google to send potential customers, as well as additional information for dynamic ads.​​

• Blogging is a very affordable way to increase your website traffic and digital footprint without breaking the bank!
• It is true, fewer businesses are blogging, which is actually a good thing for businesses wanting to start. It’s less competition.
• Each blog post is essentially an additional landing page bringing new potential customers to your website.
• The best blog posts (from a marketing stance) aren’t as difficult to write as some business owners think. Knowing what ingredients the recipe needs is half the secret to blogging success.