Branded vs. Unbranded Keywords (A Case Study of a Real Company)
If we didn’t track them separately, we wouldn’t see unbranded keywords were losing us money.
Consumer Behaviour’s Reliance on Today’s Social Media
The real trick to winning on social media today is entertainment.
An Epic Guide To Local SEO
46 percent of all Google searches have local intent. Every business with a physical location needs to understand local SEO.
Sales Funnel Optimization: The Myths and Facts
How’s your sales funnel looking? Is it optimized for conversion? If not, what can you change to improve it?
Strange Limiting Beliefs
The strangest belief I see nowadays is, "I love my digital person; can I keep using them" when they don't know what's under the hood.
Google Map Pack Essentials
The first thing to understand about the Google Map Pack is that local businesses, not chains, are given priority.
Behavioral Retargeting: Bring The Right Folks Back In
Have you browsed a website, checked out a product then left, only to find the same item on a Facebook ad?
Click Through Rate(CTR): Improving Your Ad Clicks
Did you know that the average click-through rate (CTR) for display ads is a measly 0.05 percent?
Google Local Service Ads, Anyone?
For example, searching for “plumbers near me” or “lawyers in Los Angeles” will both return LSA at the top of the results page above the other listings.
Influence This! (Part the Second)
When it comes to influencers, or when it comes to chicanery in marketing, color me skeptical.
Factors That Affect Your Conversion Rate [+ CRO Statistics]
Businesses with more than 40 landing pages produced 12 times the number of leads as those with 1-5 landing pages.
Personality Prescription, Part 5 – Let’s Sell Something
There’s a saying that “Business goes where it’s invited.” What should we put in our ads to get that invitation from Ms. Homeowner?
Google’s Algorithm and Modern SEO
Modern SEO combined with adherence to Google’s algorithm can ensure a significant increase in sales. Let's dissect how it works.
Best Local SEO Tools: Secrets Revealed
You’ll lose a chunk of precious prospects unless you optimize your website to appear in local listings.
A High-Converting Landing Page’s Anatomy
These eight essential landing page elements create the perfect recipe for success.