People Don’t Care About You, They Care About Them — Unless…
As a social species, we’re hardwired to care about each other — so long as you (or your brand) are part of their tribe.
Hasbro invented the term action figure and was the first to advertise toys on TV.
A “measure everything!” mentality eventually means nothing matters beyond making the cash register ring within 30 seconds of transmission.
Why 10 Hot Wheels are sold every second. They saw what was lacking in the competition.
Focus group mothers literally would say, “Is this a gift for my daughter or for my husband?”
Erno created it to visualize 3D space, but people just wanted to solve a puzzle. The magic was in the pivot.