People Don’t Care About You, They Care About Them — Unless…
As a social species, we’re hardwired to care about each other — so long as you (or your brand) are part of their tribe.
A “measure everything!” mentality eventually means nothing matters beyond making the cash register ring within 30 seconds of transmission.
According to one study, 20% of ad impressions served programmatically were fraudulent. And that number is growing.
With a mass media campaign the click-through rate on Google Ads improves. You're now cutting the line.