How Many Pancake Restaurants?
Specializing creates your position at the top of a small list rather than competing in a bigger (harder) list.
Bringing Newcomers into the Labor Pool
Find better people by focusing less on hard skills like technical training. Look for attitude and coach-ability instead.
Hire Veterans Reentering the Local Job Market
Over and over we hear employers raving that their best employees are veterans of the U.S. Armed Forces.
The Personality Prescription, Part 14 – The Local Labor Pool
Prospective employees who only skim will miss the specific instruction that will get their resume considered.
Personality Prescription, Part 13 – Finding Talent
Employees who believe in and share company values reduce turnover to as little as 4% of the typical company.
Personality Prescription, Part 12 – The Perils of Celebrity
It’s shocking how many reputational problems are the result of dumb decisions by the company spokesperson.
Personality Prescription Part 11 – You Should Be a Celebrity
The campaign we create around your values and personality will, like all good image advertising, continue to work better the longer we use it.
Personality Prescription, Part 10 – The Company Spokesperson
People don’t expect you to be a polished professional. They do expect you to be sincere and to tell them the truth as you see it.
Personality Prescription, Part 9 – Using Your Culture
When the boss is spread so thin he (or she) can’t work even one more hour, the company stagnates at that level.
Personality Prescription, Part 8 – Your Company’s Reputation
Reputations take years to build through word of mouth but can be built in only months through consistent advertising.
Personality Prescription, Part 7 – Company Culture
As each company grows, employees observe and work out the actual rules of survival for their job.
Personality Prescription, Part 6 – Uniqueness
The pursuit of uniqueness is a huge source of frustration. Of wasted money. Of non-persuasive advertising.
Personality Prescription, Part 5 – Let’s Sell Something
There’s a saying that “Business goes where it’s invited.” What should we put in our ads to get that invitation from Ms. Homeowner?
Personality Prescription, Part 4 – Other Homeowners’ Motivations
Value Conscious Homeowners are shopping, too. But not for the best deal. They are looking for an expert they can trust.
Personality Prescription, Part 3 – You’re Choosing Cheap Ones
You’re probably attracting Price Sensitive Homeowners without even knowing it.